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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Wednesday, July 11, 2007

Invention versus Innovation - Auto Industry Example

Here is an invention that never became an innovation (for sale on eBay):

Want to buy a car with disappearing doors? (check out the video)

Up next week - "Invention versus Innovation"

How do you think invention and innovation are different?

I'll give you my point of view next week.

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