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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, July 17, 2007

Invention versus Innovation

From a body of work I currently have in development:

Continuous innovation requires that innovation is placed at the center of the organization and that all parts of the organization are changed to support it. To effectively place innovation at the center of the organization, people must know what innovation is, what it looks like in their organization, and how they can contribute. Most people easily confuse invention with innovation, and wrongly chase invention in the name of innovation. Let's look at the two side by side to clear up the confusion from a common source, the American Heritage Dictionary:

Invention - A discovery, a finding
Innovation - The act of introducing something new

In short, invention is coming up with a great idea, but innovation is the act of introducing that invention successfully to the world. Innovation is truly about transforming the useful seed of an invention into something valuable.

For more on this distinction between useful and valuable, stay tuned!

In the meantime, check out an example to ponder posted previously on the blog:

http://www.business-strategy-innovation.com/2007/07/invention-versus-innovation-auto.html

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1 Comments:

Anonymous Malcolm Ryder said...

BNET article alert in my emailbox about *Fostering Innovation Stumps Executives* led to your comment, which led to your blog, which leads to saying "hello"...

Drop by anytime at www.archestra.com and see our shared ideas -- run a text search on "Three Flavors of Innovation" and drop me a line if you like.

9:38 AM  

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