Time Kills Innovative Magazine
From an article in the NY Times:
"The latest dot-com casualty comes from the newsstand, not the Internet.
Ten editorial staff members from Business 2.0 will join Time Inc.'s Fortune magazine. Business 2.0, a monthly magazine about the new economy, will be shut down rather than sold, its owners at Time Inc. have decided. The publication, which has been suffering from a decline in advertising revenue, will cease publication after its October issue, which will have a cover article on where to invest in a real estate downturn.
According to people familiar with Time Inc.'s handling of the matter, Time turned down offers from Mansueto Ventures, owners of the rival magazine Fast Company, and other prospective buyers to acquire the Business 2.0 brand and its circulation list of 600,000 subscribers."
Read the NY Times article
Business 2.0 is one of only three magazines I currently find worth subscribing to and I always read it cover to cover. It will be missed!
"The latest dot-com casualty comes from the newsstand, not the Internet.
Ten editorial staff members from Business 2.0 will join Time Inc.'s Fortune magazine. Business 2.0, a monthly magazine about the new economy, will be shut down rather than sold, its owners at Time Inc. have decided. The publication, which has been suffering from a decline in advertising revenue, will cease publication after its October issue, which will have a cover article on where to invest in a real estate downturn.
According to people familiar with Time Inc.'s handling of the matter, Time turned down offers from Mansueto Ventures, owners of the rival magazine Fast Company, and other prospective buyers to acquire the Business 2.0 brand and its circulation list of 600,000 subscribers."
Read the NY Times article
Business 2.0 is one of only three magazines I currently find worth subscribing to and I always read it cover to cover. It will be missed!
posted by Braden Kelley at 4:56 PM
1 Comments:
Wow. Thanks for the heads-up on this. That is so disappointing to hear. I have been reading Business 2.0 since it first came out and it was one of the few magazines that had interesting articles on business innovation that I looked forward to reading every month. It was one of the few magazines I actually read off-line.
I am wondering why the subscriber nevers hears about this kind of thing until the magazine closes and they lose their money.
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