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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, October 23, 2007

How Small is Too Small?

When it comes to a hotel room, how small is too small. There are several new entrants into the hotel market that are promising to shrink not only the price of a room, but the size of it as well. At first it sounds a lot like New York's tiny hotel rooms, but the comparison stops there because those digs have sky high prices.

In contrast, easyHotel offers hotel rooms in central London from 25gbp.

Another recent creation from Philips and CitizenM utilizes pre-fabricated modules that only require four cables to be connected to have the room up and running.

Small rooms aren't so bad if the prices are small, and looking at photos they don't look like they are quite as small as Tokyo's pod hotels.

Would you stay in one of these new small hotel rooms if the price was right?

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