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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Wednesday, December 19, 2007

Followup - Why Seattle Needs Double-Decker Buses

I wanted to followup on innovation article #23 of August 20, 2007 where I campaigned for double-decker buses in Seattle as a way to reduce traffic congestion and improve the speed and the trip of public transit riders.

I was surprised to see a double-decker public bus cruising through downtown Seattle the other day. It was a route 417 on its way to Mukilteo and it effortlessly cruised through a yellow light to get the last spot in the bus zone (one a bendy bus wouldn't have fit in).

I don't know if the regional transit bureau serving areas north of Seattle has more than one double-decker bus in their fleet or whether this is a test bus for a future purchase, but it sure looked better cruising through downtown Seattle than a bendy bus bouncing up and down. There is nothing quite like the view from the upper-deck of a double-decker bus as you cruise through a city. I hope this is the sign of more to come. Bendy buses may be a newer concept, but double-decker buses are a better one.

What do you think?

@innovate

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