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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Saturday, January 12, 2008

Are you the tenth person who innovates?

"For every nine people who denounce innovation, only one will encourage it... For every nine people who do things the way they have always been done, only one will ever wonder if there is a better way. For every nine people who stand in line in front of a locked building, only one will ever come around and check the back door."

"Our progress as a species rests squarely on the shoulders of that tenth person. The nine are satisfied with things they are told are valuable. Person 10 determines for himself what has value."

- Za Rinpoche and Ashley Nebelsieck, in The Backdoor to Enlightenment


As I've said before, innovation is achieved when something becomes valuable to the customer, instead of merely useful. Are you standing in line with your competitors, or are you creating the real value that will help you achieve competitive separation?

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1 Comments:

Anonymous Sarah Jones said...

Yes, innovation is indeed very much the most important thing in business growth. The blog is a very informative one, I must say.

I found one other site recently that made me bookmark it. It is brilliant resource, with more than six hundred resources on corporate governance. I loved the site due to its top board meetings, conferences and movies. It is a great resource for a new and innovative business leader. So I just thought I would recommend that site here. The link goes below.

Corporate Governance

5:08 PM  

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