BiF-4 Insights - Dave Kusek - Berklee College of Music

Technology has changed everything with music, which used to be free:

• Radio (still free)


• Records fixed music at a moment in time (hear the same song, played the exact same way, over and over)


• TV led to mass-marketing of music

Artists as brands

• People want to have relationships with artists not record companies

For more information on the talk, go here.