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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Monday, October 27, 2008

BiF-4 Insights - John Wolpert - Best Buy



Impact of BBC Connections television program on his life (hosted by James Burke).

We have to share, but what do we share?
  • Do we know what we need to share?

  • It is one thing to share inventions, it is another thing to share intentions

An innovation changes how people organize, how they do business, and/or how people live their lives.

IBM Alphaworks:
  • Average lifespan of an innovation program is three years, maybe five years at the outside, but Alphaworks is now thirteen years old

  • Reason is the crossing of the membrane of the firm and connecting to external companies

    • This makes it more valuable and difficult to dislodge

Personal Journey
  • Alphaworks -> Extreme Blue -> Innovation XChange Network -> YCombinator


Extreme Blue is a ten year old talent program:
  • Reported to heads of HR, Technology, and Business Strategy

Innovation XChange Network in Australia
  • Hiring trusted intermediaries and implanting people into companies that could share with other implanted intermediaries but not with companies

  • We brought together a healthcare company and technology company looking for overlap

    • People started sharing nouns (their technology) and then crickets chirping

    • People wouldn't share their verbs (their intentions)

    • We should have brought the interns (experienced people have a hesitancy to share)

There are always that 1-3% chomping at the bit to start something new.

The talent program I've built for Best Buy involves some of the same keys as the Extreme Blue program I worked on for IBM:
  • 10 weeks

  • Live and work together

  • A small investment

    • Give people more money and they'll spend it

    • Restricting the investment and basing additional funding on meeting certain milestones is better

For more information on the talk, go here.

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