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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Saturday, October 25, 2008

BiF-4 Insights - Richard Satava - University of Washington



Permission to fail and not micro-managing R&D teams is key.

Have to think about shrink-wrapping maintenance and long-term service.

Operationalizing technology is not easy
- Many projects fail in operationalization

"Technology Readiness Levels"
- Learn More

Once a technology reaches consumer acceptance, potentially innovation stops.

Gas to induce suspended animation?
- Learn More

For more information on the talk, go here.

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