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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, October 21, 2008

Business Innovation Factory (BiF-4) Opening



Saul Kaplan, Chief Catalyst of Business Innovation Factory kicked off the conference and here are the key insights from his opening salvo to the innovation conference:

"It's time to stop admiring the problems."

"Innovation is not about invention, but about creating more value."
(a view I share)

"Find the opportunity in the grey areas inbetween our silos."

"Successful leaders will experiment with new ways of delivering value and test alternative business models."

Question from me:

Can organizations successfully run an experimental business organization in parallel with their current way of doing business, and then transform the organization to the new business model if it proves itself in the marketplace?

Who has done this successfully?

United and Delta both tried the first half of this strategy and failed.

Anyone have good examples of an organization that had a winning business model experiment and then successfully transformed the entire parent organization to match the experiment?

For more information on the talk, go here.

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