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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Wednesday, November 05, 2008

BiF-4 Insights - Terry Pierce - Office of Homeland Security



HSARPA - 10% of budget in disruptive innovation
  • Disruptive Innovation Group

    • Air Force Academy

      • 4,000 Bachelor of Science (B.S.) students

      • They do social networking

        • World of Warcraft and coordinating 16-17 people to attack a Dragon

    • Flexible distributed control

      • Multiple people getting the same information at the same time (working with Cisco)

LCD TV Case Study:
  • We invent radical technology and build things, but don't always implement them

  • We don't do a great job of imagining all the ways the technology can be used

Liquid Crystal:
  • Discovered in 1888

  • In 1968 RCA developed LCD's

    • Went on TV to disclose invention

    • Subsequently put into solid state division within RCA

    • RCA kills project

    • Sharp wants to buy, but RCA says no

    • Sharp then does 15 years of research and forms a secret company inside Sharp

We have things that will kill core competencies of some our organizations
  • Challenge to us as a society how and when to commercialize some of our technologies in the national interests

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