Trickle-Up Innovation
Trickle-Up Innovation is a topic you will hear more and more about.
Innovations currently tend to be commercialized in the developed countries and then distributed in the developing world. Trickle-Up Innovation turns that model on its head by commercializing products or services in developing countries and then adapting them for the developed world.
Trickle-Up Innovation does not displace the traditional dissemination patern, but instead provides another option for innovators to consider when looking at commercializing their ideas.
One reason that Trickle-Up Innovation will find increasing adoption is the fact that innovative products and services tend to initially be adopted by those with the greatest pain.
Another reason that companies will expand their innovation strategies to include Trickle-Up Innovation is the fact that often the breakthroughs that drive innovation come from working with extreme users.
Extreme users and those with the greatest need for an innovation are equally likely to be found in the developing world as in the developed world - opening the door for Trickle-Up Innovation.
Where will you find innovation?
@innovate
For more information, see Fast Company's article or BusinessWeek's article on Trickle-Up Innovation.
Innovations currently tend to be commercialized in the developed countries and then distributed in the developing world. Trickle-Up Innovation turns that model on its head by commercializing products or services in developing countries and then adapting them for the developed world.
Trickle-Up Innovation does not displace the traditional dissemination patern, but instead provides another option for innovators to consider when looking at commercializing their ideas.
One reason that Trickle-Up Innovation will find increasing adoption is the fact that innovative products and services tend to initially be adopted by those with the greatest pain.
Another reason that companies will expand their innovation strategies to include Trickle-Up Innovation is the fact that often the breakthroughs that drive innovation come from working with extreme users.
Extreme users and those with the greatest need for an innovation are equally likely to be found in the developing world as in the developed world - opening the door for Trickle-Up Innovation.
Where will you find innovation?
@innovate
For more information, see Fast Company's article or BusinessWeek's article on Trickle-Up Innovation.
Labels: Braden Kelley, Developing Countries, Innovating at the Edge, Innovation, Process, Video
posted by Blogging Innovation at 10:15 AM
2 Comments:
I completely agree with your article. There is a great article on this concept from 2006 by Booz&Co - strategy+business called The Innovation Sandbox. I blogged about it initially here however this one article has continually influenced a lot of my thinking since originally reading it.
Best,
Kevin
Isn't this the classic disruptive innovation model?
The relationship with profitable and well-served customers rarely drives innovation as there is less incentive to look for a 'new way of doing things'.
http://en.wikipedia.org/wiki/Disruptive_innovation
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