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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, June 23, 2009

140char Innovation Insight Contest



In honor of the impact that Twitter has in democratizing information, I'd like to give everyone a chance to win a copy of the only business book I know of with a green cover - "Rethink" by Ric Merrifield.

The rules for entering the contest are simple. Send us your favorite innovation insight in 140 characters or less* via one of the two following channels:


  1. Twitter - Send your favorite innovation insight as a tweet on Twitter with @innovate AND #i140 in the body of the tweet

    • This will allow everyone to see all of the innovation insights submitted on Twitter by doing a search for #i140

  2. Blog Comment - Post your innovation insight below as a comment in 124 characters or less

    • This is to level the playing field for people who post a comment vs. a Twitter tweet



@reply and comment voting from 00:00 GMT to 23:59 GMT on June 30th will decide the finalists.

I will announce five (5) finalists on July 1st on this blog, complete with links to their Twitter accounts.

I will announce the ONE (1) winner on July 2nd via my profile on Twitter and on this blog with a quick profile of the winner, their winning entry, and a link to their web site.



Here are the entries so far (in no particular order):
  1. The sovereignty of your #innovation is often more valuable than its content. - @jsbelfiore

  2. "90% of what we learn comes AFTER we launch a new product." - Eric Feng, CTO of Hulu - @veget

  3. The key to successful #innovation is learning to channel your inner wise-ass. - @jsbelfiore

  4. Do Better Today - What You Did Yesterday. - @pehodk

  5. #Innovation is a mirror, which reflects your thought processes. If you see nothing, you're a vampire. - @jsbelfiore

  6. Genius in innovation is the clever reapplication of the "obvious" in a non-obvious manner or area - @jmccolgin

  7. Solutions come & go based on current technology; but underlying needs of audience transcend time and lead to meaningful solutions - @adamdole

  8. Innovation doesn't just fall into your lap - Gijs van Beeck Calkoen

  9. Ideas have to be consciously designed - Gijs van Beeck Calkoen

  10. The application of a technology follows the generation of an idea, not visa versa - Gijs van Beeck Calkoen

  11. Innovation is the intersection of what's possible, viable and desirable. - @ddetlefsen

  12. Innovation requires commitment. What is commitment? A chicken is "interested" in breakfast. The pig is "committed" to it. - @ddetlefsen

  13. Innovation is change that adds value. In math: I=Magnitude of Change*(addition of good features + removal of bad features) - @ddetlefsen

  14. Innovation does not just happen for free or by magic - it's a game you can choose to win - @simontevans

  15. Make innovation happen by instilling fear - why? Because chasing an oppt is an option; running away from danger is a must - @bpluskowski

  16. Innovation is the process of uncovering problems for which people need solutions, and then developing a valuable and accessible solution. - i360 Insight

  17. "Nothing can withstand sustained thinking" ~ Voltaire - @tomludwicki

  18. Innovation is like loosing weight. Everyone wants & talks about it, knows its benefits, but most won't work for it. - @ddetlefsen

  19. Aligning Business models with market expectations and Challenge the Market with Rapid Demonstrator development - @stefaanvermael

  20. Research is the transformation of money into knowledge - Innovation is the transformation of knowledge into money! - @Lerou

  21. Insight in a Marketing-driven company is hindsight, while Insight in Innovation-driven company is foresight. - @Lerou

  22. Implementing best practice is replicating yesterday; innovation is designing tomorrow. - @paulsloane

  23. I do not know who discovered water but I am sure it was not a fish. We cannot perceive that in which we are immersed. - @paulsloane

  24. Organizations that have a high % of people initiating innovative solutions 2 social problems are far more likely to thrive. - @DennisHoenig

  25. Will not innovate with a scam, will not innovate sending spam. will not innovate if workers cram, will not innovate Sam I am - @chris_townsend_

  26. Innovation and creativity seem to peak where the ripples spreading outward from knowledge networks intersect. - @geniusnet

  27. Creativity = the contxn b/w 2 seemingly random objects. Innovation = creating market value from two seemingly random objects. - @adamdole

  28. Question all rules. 1900 Olympics only 15 women took part. It was feared if she ran too fast her uterus would fall out. - @Journeywoman

  29. Humankind's evolution: Stone Age-> Feudal Age-> Industrial Age-> Information Age-> Knowledge Age-> Awareness Age - @CrazyColombian

  30. Everything big started small. - @ryantracey

And some of my own to help stimulate thinking (@innovate):
  • "Innovation is a gift. What are you doing to ensure employees want to give it?"

  • "An innovation leader's job isn't to provide the answers but to provoke the thinking that gets you there."

  • Knowledge Management is more about "How do I?" while Innovation is more about "Why don't we?"

  • "We must create clarity in innovation strategy, goals, and participation for a continuous innovation culture to be created."

I look forward to seeing your favorite innovation insights!


Braden Kelley (@innovate on Twitter)

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4 Comments:

Anonymous Maurício Bastos said...

This is great: "90% of what we learn comes AFTER we launch a new product." - Eric Feng, CTO of Hulu

My twitter: @veget

6:18 AM  
Blogger Pehodk said...

Do Better Today - What You Did Yesterday.

6:43 AM  
Anonymous Gijs van Beeck Calkoen said...

- Innovation doesn’t just fall into your lap
- Ideas have to be consciously designed
- The application of a technology follows the generation of an idea, not visa versa

1:01 AM  
Anonymous i360 Insight said...

Innovation is the process of uncovering problems for which people need solutions, and then developing a valuable and accessible solution.

10:55 AM  

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