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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Thursday, June 18, 2009

Interview with Retired President X

I had lunch yesterday with the recently-retired president of a multi-billion dollar company and we had a great conversation about innovation, leadership, and culture. He enjoys his private life so I won't be naming any names, but I will share some of the key insights and advice for innovators that came out of the conversation.


  1. Don't be afraid to pay people well. When people aren't busy worrying about money, they can focus on how to get more money into the business instead of trying to figure out how to get more money out of the business for themselves. Removing money from the equation also increases the chances that employees will bring their best ideas to the business instead of leaving to create a startup based on them.


  2. If you are an innovator and want to develop your idea within the company you are working for (whether it is an incremental innovation or a radical innovation), try to take it to someone who can say yes. There are far too many people in organizations that are trained to say no, and far too few who are equipped to say yes. Unfortunately, most organizations reinforce the importance of saying no, without empowering enough managers to say yes.


  3. Run as flat an organization as possible is crucial to innovation. Flatter organizations have fewer people in the middle to say no, and flatter organizations require managers to push more decisions to the edges of the organization. Pushing decisions to the edge of an organization tends to result in better decisions. The farther removed you are from all of the factors in decisions, the less succcessful you will be in making them correctly.


  4. Echoing former Halliburton CEO John Gibson's thoughts - people brought in to help re-make the organization will ultimately be defeated by the processes and culture of the organization. Organizational change must occur from within and will generally occur quite slowly.


  5. Big ideas should be separated from the main organization into a new organization funded by the board of directors and reporting directly to them. They should also be staffed with employees from outside the main organization as well (except maybe Finance to enable consistent reporting). When you try and keep these potential radical innovations within the main organization, inevitably conflicts of interest will emerge between funding the idea and funding other transitory short-term leadership priorities.


  6. Upper management doesn't generally know the best ways to effectively improve individual components of the organization. One approach to maximizing incremental innovation and improvement possibilities is to give the employees (not management) of a factory, a business unit, etc. a pile of money to use to improve the organization. You will be surprised how quickly employees can self-organize to determine the best uses for the money, how good they will be in selecting the best improvements to fund, and how fast stories about such an effort will spread to other parts of the organization.


  7. When people have an idea, they often just jump in and start developing the idea (even those ideas that others have had before), often reinventing the wheel and repeating many of the mistakes of those who have gone before them. To reduce waste and to accelerate success, consider having people submit a short research paper on the area of innovation they plan to pursue (to show that they have researched those that have gone before them). At the same time, somehow we have to find a better way of capturing the learnings from failed efforts for those undertaking new projects to learn from.

Finally, President X expressed that he would encourage anyone about to rise to the top job to take a break before assuming the top job to refresh, reflect, and to bring renewed energy and insights into the job. Whether or not you are in the top job or several levels down, I think there are some interesting insights to ponder here.


What do you think?


Braden Kelley (@innovate on Twitter)

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11 Comments:

Blogger Dave said...

Great post! Every single point rings true. It's nice to know that folks at the top understand these things. It would be great to pick his brain on how to operationalize the lessons and how to challenge the institutional nature of middle management.

2:57 PM  
Blogger josephp2k08 said...

Thanks for information - I will keep in mind as I approach that "next level" in my career track - Go Ducks!

4:18 PM  
Blogger josephp2k08 said...

Thanks for the insight - will keep in mind for the "next Level" in my career track - Go Ducks!

4:20 PM  
Anonymous Anonymous said...

Very good article. I'd like to introduce WWW.NOVITATE.COM as a tool to guide innovation on companies. Enjoy it. It's free of charge.

8:30 PM  
Anonymous Anonymous said...

Now see, this is the type of company I'd love to work for. Unfortunately, they are few and far between. This type of 'culture' has to start at the top, it would be very difficult, if not impossible, to do this from the bottom up in a traditional org/hierarchy.

10:45 AM  
Blogger Christopher said...

Thank you Braden for the blog. I found the points insightful and confirming. Bring us more soon. Christopher Browning
www.christopherbrowning.com

11:33 AM  
Anonymous Trina Hoefling said...

Rings so true it is comforting and discomforting at the same time! My experience maps, and the advice is excellent. Thanks, Braden

9:14 AM  
Anonymous Anonymous said...

This is all good information. These generally accepted suggestions are well known to business undergrads. May I suggest changing the cartoon representation of the author in order to assure greater credibility?
Thanks,
Jason

7:25 AM  
Blogger Braden Kelley said...

Thank you for your comment Jason, but the cartoons stay. They are there to have a little fun, and because the individual I interviewed wants to remain private.

All the best,

Braden (@innovate on Twitter)

7:40 AM  
Anonymous Phyllis Roteman said...

Thanks Braden! I especially love #2...so true. Some corporate cultures actually encourage people to fight for their ideas -- and say "no" just to see if people are willing to fight. It's like a court where people are guilty until proven innocent. People quickly learn not to bring up ideas because they're battle weary from fighting all of the previous "Nos".

9:20 PM  
Blogger soundideas said...

Excellent points, well made.
Note that they apply just as much to the public sector as to private.

How do we get the government to realise that they must trust and devolve, that they cannot control from the top, etc?
Until they do, the health service etc will never get back together.
It needs resources made available to those professionals at teh coalface wh know how they can be best used and prioritised, with explicit support.

(Note that in public sector "well paid" should be inetrpreted as "well secure": you have long stability and the pension is worth everything)

1:22 AM  

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