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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, June 16, 2009

My View on Crowdsourcing Published on BusinessWeek.com

Helen Walters, Business Week's Editor for Innovation and Design, recently gathered opinions on crowdsourcing, via Twitter.

I replied with a quote via email and Business Week published it recently with a dozen others. Here's mine:


You can find the whole slide show here.

"The future of crowdsourcing will be as an integrated and required part of the front end of innovation. Its role, however, will be limited in order to protect brand perception and competitive differentiation. Crowdsourcing will serve as an input into the innovation process that must be filtered by internal resources and built upon as necessary. The most forward-thinking organizations will invite the wisest of the crowd to participate in this idea refinement side by side with internal resources."


What do you think?


Braden Kelley (@innovate on Twitter)

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