"Blogging innovation and marketing insights for the greater good"
Business Strategy Innovation Consultants

Blogging Innovation

Blogging Innovation Sponsor - Brightidea
Home Services Case Studies News Book List About Us Videos Contact Us Blog

A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Wednesday, July 29, 2009

LinkedIn or Ning for Innovation Community?

Which do people prefer for sharing interesting news, articles, videos, and all around community - Ning or LinkedIn?

I created an Innovation Community a year ago on Ning and to date it has 42 members.


Ning had a lot of promise when it first came on the scene, but I'm not sure that it has a bright future because it hasn't found a way to make itself an integral part of people's lives.

I created the Continuous Innovation group on LinkedIn two months ago and it already has 470+ members.


LinkedIn groups don't require people to join yet another social network and build yet another profile (most people are already members of LinkedIn - or should be). LinkedIn is part of many people's routine, and if it's not they can sign up to receive a daily or weekly digest of group activity by e-mail.

LinkedIn groups may not offer all of the functionality of Ning groups, but they do offer discussions, job postings, and the ability to share news articles or other links. I think that's good enough.

What do you think?

Care to discuss this in the Continuous Innovation group?



Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Labels: ,

AddThis Feed Button Subscribe to me on FriendFeed

3 Comments:

Anonymous robert Brands said...

Smart :)

6:06 PM  
Blogger bhc3 said...

Agree - being able to join groups on a social network you already belong to is much easier. LinkedIn is also a natural home for corporate innovation-interested people.

9:40 PM  
Anonymous Beth Robinson said...

My company's firewall considers LinkedIn an acceptable activity and Ning a big red screen of no-no. Off to check out/join your LI group...

6:20 AM  

Post a Comment

<< Home

Site Map Contact us to find out how we can help you.