Video Interview - Saatchi & Saatchi CEO Kevin Roberts
by Braden Kelley
I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at Radio City Music Hall in New York City. You can see the video interview here:
Saatchi & Saatchi is a well-regarded advertising agency and Kevin Roberts has a lot of great insight on the customer. In this short video we chat about the evolving relationship between customers and their mobile devices, the state of integrated campaigns with social media as a component, and about Saatchi & Saatchi's "Do One Thing" (aka DOT) campaign.
For those of you don't know, Kevin Roberts is a contributor here on Blogging Innovation.
What do you think?
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at Radio City Music Hall in New York City. You can see the video interview here:
Saatchi & Saatchi is a well-regarded advertising agency and Kevin Roberts has a lot of great insight on the customer. In this short video we chat about the evolving relationship between customers and their mobile devices, the state of integrated campaigns with social media as a component, and about Saatchi & Saatchi's "Do One Thing" (aka DOT) campaign.
For those of you don't know, Kevin Roberts is a contributor here on Blogging Innovation.
What do you think?
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.Labels: Advertising, Braden Kelley, Interviews, Kevin Roberts, Mobile, Social Media, Sustainability, Video
posted by Blogging Innovation at 4:47 AM
3 Comments:
Why are there no women in your blogger list? Maybe you should do some outreach or recruitment.
Thank you.
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Blogging Innovation
Braden Kelley (Editor)
Stephen Shapiro
Rowan Gibson
Kevin Roberts
Matthew E May
Drew Boyd
Idris Mootee
Hutch Carpenter
Paul Sloane
Matt Heinz
Mike Brown
Dan Keldsen
Steve McKee
Mike Myatt
Jeffrey Phillips
Stefan Lindegaard
Thank you for your comment, but what I'd really love are your suggestions of great (and regular) bloggers that are female and focus on innovation and marketing insights.
We've had a few female ad hoc contributors, but only recently have we begun to find potential regulars.
We are gender/race neutral and want the best regardless of where they come from, and welcome all suggestion.
So I would love to hear your suggestions. After all, our goal is to make innovation and marketing insights accessible for the greater good.
All the best,
Braden Kelley
Editor, Blogging Innovation
Branden,
Thanks so much for sharing your interview. I'm a big fan of Kevin Roberts, your interview is proof positive that my new "Do One Thing" [DOT], "The Smart Phone Diet" is right on trend!
Jay Jacobs
Managing Partner
Shurn Group
Creator + Founder
"mypetfat"
http://mypetfat.typepad.com/mypetfat
Creator + Founder
"the smart phone diet"
http://www.thesmartphonediet.com
"Helping the Global Battle of the Bulge 1LB at a time!"
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