"Blogging innovation and marketing insights for the greater good"
Business Strategy Innovation Consultants

Blogging Innovation

Blogging Innovation Sponsor - Brightidea
Home Services Case Studies News Book List About Us Videos Contact Us Blog

A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, November 10, 2009

Simple Innovation

by Stephen Shapiro

Unlocking Perfection - Cleaning Michaelangelo's DavidAntoine de Saint-Exupery, author of "The Little Prince", once said:

"Perfection is finally attained not when there is no longer anything to add but when there is no longer anything to take away."

This is a brilliant quote because it describes the challenge many innovators face. Too often, new products are overly complex and end up 'over-serving' their customers.

My new computer with Vista and Office 2007 is a perfect example of that. 99% of the software's functionality goes unused, yet these complexities slow down my computer and reduce ease of use. Being able to do everything for everyone is not perfection.

Next time you are designing a process, a product, or a service, ask yourself, "What can I remove?" For most consumers, simplicity is more important than comprehensiveness (and complexity).

The concept of 'taking away' is also a great time management technique. In addition to your to do list, be sure to create a 'don't do' list. Become masterful at killing products, eliminating non-value adding tasks, and removing old/pointless habits.

Or, as Michelangelo once said:

"In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it."

What are you doing that is imprisoning your perfection?

Stephen ShapiroStephen Shapiro is the author of three books, a popular innovation speaker, and is the Chief Innovation Evangelist for Innocentive, the leader in Open Innovation.

Labels: , ,

AddThis Feed Button Subscribe to me on FriendFeed


Blogger Vyoma said...

This definitely made me think why we don't place enough emphasis on the "don't-dos". Excellent quotes!

2:34 PM  
Anonymous José Baldaia said...

Excellent post!
The concept of “perfection" is always accompanied by the concept of "useful ".
Not all of the products or services that are presented as innovative, often resulting from incremental innovation, correspond to our needs. So we are "forced" to seek, on the perspective of profitability, a way to implement the matter which is provided.
In this case, is the concept of "useful" that is not accompanied by that of "perfection".
When the engine of the creation of needs is the evolution, innovation brings the made-to-measure suit. We know where we want to go and use what we are looking for. If it brings a shirt or a cravat, those are small products that don`t brings ”inadequation”.
Otherwise, we work in inappropriate environments and we wasted energy and time, as is the case with "Vista" or worse, as was the case in “2000”.
I must say: There are many products on the market that need a haircut!

12:43 PM  
Blogger Steve said...

Vyoma and Jose, I'm glad you like this post! Happy new Year.

2:01 PM  

Post a Comment

<< Home

Site Map Contact us to find out how we can help you.