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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Monday, December 28, 2009

Apple Tablet Sneak Preview

by Braden Kelley

Apple Tablet Sneak PreviewFollowing on from my article on what innovation an Apple Tablet might offer and Idris Mootee's article on Apple's 3D efforts for gaming, I bring you a video sneak preview of some of the innovation an Apple tablet might offer.

This isn't of course exactly what an Apple tablet (or iSlate) might look like, but it gives you an idea of one application type that an Apple device might offer, and it shows the further disruption coming to the book, magazine, newspaper, and television industries.

You can see in the video that in such a device, even more so than on the traditional web, that magazine publishers now need to have video, and merge or partner with people that produce video on the same topic. ESPN is particularly well-positioned for this type of new content consumption environment because they already have a print magazine, a web property, and content from several television channels that they can bring together into a seamless experience. It is ironic that Sports Illustrated is helping people imagine a world that ESPN is more likely to dominate than they are.

Such device capabilities will also raise the bar for what it means to publish a book, as the potential to incorporate images, video, slide shows, and mini-applications more easily will offer the opportunity for authors to better address visual and kinesthetic learners than ever before.

You can also see the possibilities to design such a device to extend television and gaming experiences beyond the main screen and make television more interactive than ever before.

At the same time, if Apple launches such a tablet device, it will still bring with it the ability to play music, video, and games in the same ways that people do today with their iPod Touch, iPhone, Nintendo DS, Sony PSP, or portable DVD player. And, if they find the right screen, Apple will likely offer the first compelling portable High-Definition (HD) entertainment experience.

With the right technology, as you see in the video, an Apple Tablet may be able to offer every single type of entertainment in a convenient way in a single, portable device (including web browsing with a mobile broadband connection).

Final thought: With such a device, there is also no reason why you couldn't get location-based services with text, audio, and video content at museums, theaters, sporting venues, theme parks, and more - to enhance any physical world experience in new ways.

Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Anonymous Claudio Schapsis said...

A Comment on your final Thoughts.
It will very good to have Location Services, the problem is there is no solution for indoor navigation. While you can have cell-tower triangulation, this is not enough to provide you the exact location required to "navigate" for example a museum.
There are some ideas in the market trying to approach this topic. Please take a look at one the approaches for indoor navigation in this post Indoor Navigation – The new gold rush? Part-1

8:58 AM  
Anonymous Anonymous said...

The application of this type of tool in education could have amazing effects on student learning. Imagine replacing history or science texts with this type of interactive curriculum. Is anyone aware of innovations in this direction?

10:57 AM  
Blogger Ben Kunz said...

Thanks for the kind comment on the BW bit.

I agree, perhaps too enthusiastically, that this could be a revolutionary device. Not just because Apple will push it, but because the entire publishing industry is going to get behind this. Publishers need to recover readers and subscriptions (which don't drive most of their revenue, but do drive the ad rates tied to circ). And I bet Apple is eyeing publishing the same way it did music a few years ago -- why can't Apple make money with a piece of the revenue from subscriptions or content sold through iTunes?

Will be fun to watch the launch progress.

1:54 PM  
Anonymous Anonymous said...


4:29 PM  

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