Work Can Be Fun

by Kevin Roberts

I don't get a lot of free time, and that's the way I like it. For me it's never been about work-life balance, but always about work-life integration. Finding compelling and compatible work to who I am and who I want to continue being, and devoting everything I have to performing at peak, getting into flow.

In these new straightened economic times, we're all having to work harder, knuckling down to the task at hand, and making sure we're building a future that is sustaining and rewarding. It's not easy. But it's easier if you love what you're doing, and you're doing it all the time. Naysayers will say nay, but its actually easier than ever to devote yourself to what sustains you. All you need is a computer, and the desire to make a difference.

Probably nowhere in the world is this more clear than in my home of New York City, where once again, creativity is biting back and inspiring people to throw everything they have at their situation. I don't know if the people who run the http://www.overthinkingit.com/ blog do anything else with their day, but something tells me everything they do has to be fun. At least they have enough time to bring us the graph above.

Which is fun, and will get you arguing about rock music, Rolling Stone, or crude oil. Their blog is classic pop-culture with a semi-serious spin. It's fun for the readers, but what fun is it for the bloggers themselves? These people have created their world and devoted their time for their own enjoyment. It just so happens we love it too.

Our only way to make the long road ahead through our economic crisis run faster is to enjoy ourselves, to be creative in everything we do, and integrate work and life. Start today with something simple. Eliminate the reasons not to, apply yourself wholeheartedly, make sure you're smiling, and enjoy the (bumpy) ride.

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Kevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.