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Monday, January 04, 2010

2010 - Year of the Man Purse

Man Purse Warningby Braden Kelley

I've been trying to decide whether to make any 2010 predictions, and I never thought that this would end up being the one that I chose, but here goes:

2010 will be the year of the man purse - thanks to the proliferation of netbooks, e-readers, and a new generation of tablets launching this year from Apple, Plastic Logic, Google, and others.

It probably won't happen in the first half of the year, but by the time back-to-school and christmas roll around, man purses will finally start to catch on.

Some people will call it a satchel to make themselves feel more manly, and others will see no shame in calling it a man purse, but the fact remains that people will want a way to keep close at hand the gadgets that they are beginning to see as an extension of themselves.

2010 - Year of the Man PurseWay back in 2006 celebrities including Robert Downey Jr., David Beckham, and Cuba Gooding Jr. were using man purses, but they didn't cross the chasm because there wasn't enough value created for the average joe. But now, don't be surprised if by the end of 2010 you see more celebrities like possibly Shaquille O'Neil, LeBron James, or Chad OchoCinco sporting a man purse to help carry the gadgets they choose to use to connect with their fans.

For my money, the biggest unknown is not whether man purses catch on, but which devices will be their main residents. Which devices will earn the right to be worn?

Apple is not going to have this market to themselves, no matter how cool their tablet might be.

So, what kind of device will Google come up with?

Can Amazon counter with something to keep the Kindle relevant?

What do you think?

Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Blogger Tony said...

This is new? I've been carrying a "gadget bag" for 25 years.

I used to call it a camera bag,but then it just became a bag to carry my stuff in.
Guess now it's a purse.

Tony Wanless

11:29 PM  
Anonymous Anonymous said...

You have got to be kidding right??? The man in that photo above is Robert Downey Jr. He has a Black Belt in Wing Chun and I am sure he could kick any man's ass if he even got within a foot of him or anyone he even loved or cared deeply for. So I think you need to look at your pictures a little more closely. I somehow do not believe that Robert has any major worries about anything or anyone.

4:45 AM  
Blogger Santo said...

I've had a man purse for years now and still take jokes from my friends about it. I cram so much crap in it its great. I also live in Rome now where most men have them but my friends back in the states laugh. Let them, they are the ones wearing fanny packs and money belts when on vacation. It's a purse and there is no shame in saying it. Plus have you seen the size of the keys in Italy? I'm not sticking those things in my front pocket!

4:17 PM  
Anonymous Tom Wieken said...

I was using a man purse when the first large wireless phone was introduced and then the PDA. I traveled a great deal and wanted something that wasn't a big brief case where ever I went. It worked great and I still have my original made by Tumi, It does shoe the wear and tear of all those miles.

3:30 PM  
Blogger Nigel said...

Will the Apple tablet make the man-purse, or will the man-purse kill the Apple tablet?

7:54 AM  

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