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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Wednesday, January 06, 2010

Microsoft - Apple - Google in Tablet Battle

by Braden Kelley

Google Tablet courtesy Gizmodo2010 may be the year of the man purse, and it will be very interesting to see what people to choose to put in the new gadget bag they will keep close at hand.

In this article we've got a video sneak preview of another potential Apple Tablet application, and two videos of what Microsoft's entry into the tablet wars might look like. Microsoft might actually fire the first shot in the tablet wars at this week's Consumer Electronics Show (CES).

Apple (iSlate) and Microsoft (along with HP) are both already trying to re-imagine what my be possible in the mobile computing environment, and I'm sure Google with join the fray soon (along with HTC). The key thing to watch here though is not the technology that the companies come up with, but the changes that we are going to start seeing in people's computing behavior. That will be the fascinating bit. Computing is about to undergo a major transformation, and while I would rather see an extensible mobile phone than a proliferation of new devices, I think they'll help us get there.

First let's take a look at a video sneak preview of Microsoft's Courier:





And then here is another video showing a conceptualization of how Microsoft thinks people might use it:





And finally, Coursesmart, a digital-publishing joint venture of five major textbook publishers,looks to move beyond their current iPhone and iPod Touch offerings to woo students to adopt their planned eTextbooks for the planned Apple Tablet in place of regular textbooks. Check out the video here:





So what do you think?

Which device would you like to have close at hand in your gadget bag?

Follow the link for another sneak preview of a magazine application for the Apple Tablet.



Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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3 Comments:

Anonymous Anonymous said...

Give me a real book that doesn't need batteries and that can shatter when dropped. Is the world going mad inventing something that isn't needed+

6:43 PM  
Blogger jerry said...

eReaders + Content Delivery + Social Networking = http://www.ereaderuniverse.com/page/copia-1

6:44 PM  
Anonymous Fabian Esteban said...

I've tried one at a Mac Store. The store business manager, kindly show me one device that was ready to be presented to a select group of people.
It is impressive how the display reacts to tact and movement, crisp bright color and definition.
But the thing is, still wont support flash, have no phone, no camera, is more a iphone on steroids than a computer tablet.
Probably, the folks at apple, will review the product and add some real features.

9:28 PM  

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