Innovation Perspectives February Wrapup

Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month's topic was:


"Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?"

• Thank you to Jeffrey Phillips for submitting this month's topic

Here is a list of all of the authors that participated this month and links to their articles on this topic.

1. Jim Estill - Leader's Role in Trend Spotting


2. Mike Brown - Trendspotters' Fab Five


3. Braden Kelley - Trendspotting Trifecta


4. Rocco Tarasi - All of the Above


5. Jeffrey Phillips - Purpose, Frequency and Responsibility


6. Robert Brands - Shepherding a Team of Opportunists


7. Vyoma Kapur - Trend Spotting Collaboration


8. Adam Schorr - Your Trend Spotting Team

If you would like to suggest a topic for next month's Innovation Perspectives, or would like to contribute, please leave a comment or contact us.

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Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.