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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Saturday, February 13, 2010

Power of Incomplete Microstories

by Matthew E May

If you follow this blog you know I'm a huge fan of "I Wrote this for You." (Iain Thomas contributed a piece for this blog here.) Here's Iain talking at a recent TEDx event is South Africa. It's a heartwarming story about the power of story. It's a must-see, if you want to change the world. And even if you don't.





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Matthew E MayMatthew E. May is the author of "IN PURSUIT OF ELEGANCE: Why the Best Ideas Have Something Missing." He is constantly searching for creative ideas and innovative solutions that are 'elegant' - a unique and elusive combination of unusual simplicity and surprising power.

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