Good News Travels Faster

Image Source: Centers for Disease Control and Prevention

by Kevin Roberts

Debate on the upside and downside of the Internet continues to rage, and won't be settled any time soon. I'm an upsider, and take the view that powering forward imperfectly beats staying still or rolling back perfectly. The liberating and involving nature of the Internet cuts creativity loose on such a fantastic scale, that I think we'll have the capability to fix the flaws as we go.

Recent research at the University of Pennsylvania through the New York Times is encouraging. It turns out good news travels faster than bad and that the positive emotion of awe travels fastest. Large scale awe-inspiring stories that make us see the world in a different way catch fire.

Make what you will of this, but 'emotional communion' of this kind suggests that people move towards positive change, and will get in behind it when it counts. A booster for the case that 'the glass half full' holds plenty of water.


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Kevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.