"Blogging innovation and marketing insights for the greater good"
Business Strategy Innovation Consultants

Blogging Innovation

Blogging Innovation Sponsor - Brightidea
Home Services Case Studies News Book List About Us Videos Contact Us Blog

A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, March 16, 2010

I Love My iPad Mini

So There is No Reason Why I Won't Like My iPad. Just Add A Camera.

by Idris Mootee

I Love My iPad MiniSome are comparing the iPad to Netbooks, but it is not a fair comparison. I don't like Netbooks myself. I used to have a Sony one 14 years ago. It was a very powerful mini notebook with a built-in camera (a first at that time). It costs me $2,300 when I purchased that from a now bankrupt computer store chain in San Jose. It was a good one except keyboard was too small and battery life short. According to the guy at a local Best Buy store, 8 out of 10 Netbooks sold are returned. I am sure that's not the case in Asia. I think many people have the wrong expectations, and are not aware of the limitations of Netbooks.

There was one kid working at Best Buy who asked me if I like the iPod Touch Jumbo, he was referring to iPad. I said I like the iPad mini (iPod Touch) that I have now, so I think I will like the iPad. The only disappointment for me is the lack of a camera, because I think if I carry that all the time and being able to use Skype is great plus. It doesn't add much to the cost. The camera needs to be in the front obviously. It is still a little heavy; adding 1.5 lbs to my Louis Vuitton briefcase is pushing it. No video output is a negative; the other Lenovo Ideapad I bought has an HDMI output. The Lenovo tablet is a pretty good one with robust design for business use. Even with many criticisms, iPad will be an isntant success. I guarantee you the iPad is not another Newton.

iPad preorders are pouring in. Investor Village's AAPL Sanity board (subscription needed) noted that iPad pre-orders dropped from an estimated 25,000 per hour on Friday, the first day of availability, to around 1,000 per hour over the weekend. For the three-day period, the cumulative total was estimated at 152,000. That's pretty good.

I think the iPad will open up opportunities for print media and help shape portable media experiences. I can't read magazines from my Blackberry of iPhone, but with the iPad, it is a different story. The iPad platform has more than enough screen real estate and resolution to build interesting media sharing and communication experiences. Of course we have choices of other manufacturers - Microsoft, Sony, Samsung, Lenovo, and almost everyone else, are all working iPad-like devices - in addition to those who have products in the market (such as Amazon).

Microsoft's Courier is an interesting one, currently in "late prototype" stage of development. At least they are not making the tablet mistake, the dual 7-inch screens are multitouch, and designed for writing, flicking and drawing with a stylus, in addition to fingers. There is a camera at the back too (sorry Apple). Currently, Microsoft is working on the user experience and showing design concepts to outside agencies. Microsoft's tablet heritage is digital ink-oriented, and this interface, while unlike anything we've seen before, clearly draws from that, its work with the Surface touch computer and even the Zune HD.

Sony is doing some catch-up although they are stuck with their paradigm of competitive advanatage. The Wall Street Journal reports that Sony is working on a device that's described as being part Netbook, part e-reader and part PlayStation Portable. Sources within the electronic giant also report that Sony is working on a "PlayStation Phone," which would be capable of downloading and playing PlayStation games. Sony needs help.

Don't miss an article - Subscribe to our RSS feed and join our Continuous Innovation group!
Reblog this post [with Zemanta]

Idris MooteeIdris Mootee is the CEO of idea couture, a strategic innovation and experience design firm. He is the author of four books, tens of published articles, and a frequent speaker at business conferences and executive retreats.

Labels: ,

AddThis Feed Button Subscribe to me on FriendFeed


Blogger geek said...

Just some fact checks. Over 35 MILLION netbooks have sold to date with 22 million alone in 2009, so I find the so called data from yours or Best Busy at best suspect. For those who were in the press area at the last CES, it was noteworthy that many of the working press were using Netbooks to file their story's, or check their e-mail. On travel I either take my MacBook Air or Asus Netbook and highly satisfied. While there are minor sacrifices with a netbook, lets face it, it is a smaller laptop but nevertheless a business tool that works. As I noted above over 35 million sold and 2010 sales are expected to grow above 2009. BTW my 6 cell netbook battery life is great.

Yes the I-Pad is an attractive flat piece of plastic, but absent a keyboard, USB ports and stand, it it had been introduced by other than Apple would be dismissed as a joke for use as a useful device.

The love affair with Apple apparently clouds the judgement of many One of my clients recently offered to buy me an I-Pad. We have been first adapters of every major Apple product since the 512k Mac. For the first time I am passing on Apples latest and greatest.

5:11 AM  

Post a Comment

<< Home

Site Map Contact us to find out how we can help you.