Innovation - Have the Last Laugh
Book Review and Innovation Summary - "The Levity Effect" by Adrian Gostick and Scott Christopher
Innovation is hard, dirty, contentious work full of creative tension and disagreements and barriers to be overcome. All the more reason why it is important for innovation managers to not take themselves too seriously, and to know how to loosen up and allow as much fun into the process as possible. As I've said before, innovation and business success are the result of the quality of your insights and the quality of your execution.
You have to have find a way to have some fun on the bumpy road to innovation, or you will definitely fall into a pothole and stay there.
"The Levity Effect" by Adrian Gostick and Scott Christopher is all about why it pays to lighten up in business. It is no accident that many of the best places to work are also some of the best performing businesses. Here are a couple of quotes from the book that capture its essence:
"An increasing body of research demonstrates that when leaders lighten up and create a un workplace, there is a significant increase in the level of employee trust, creativity, and communication..."
"...fun in great companies is natural, organic... The relationship comes before the fun, which makes the fun real and acceptable."
I'd like to focus one particular quote from the book from Amy Lyman, co-founder of the Great Place to Work Institute - "Fun benefits from high trust and vice versa. Since people are trusting, they aren't afraid to make fools of themselves and take more risks. And in turn trust is reinforced and benefits from the fun experiences people have." - The reason you should think slowly and deeply about this quote is that, when it comes to innovation, risk-averse cultures find it the most difficult to innovate. So, if people in your organization don't find it safe to take risks in small ways, what makes you think they will feel safe taking the big risks that innovation often requires?
When it comes to Continuous Innovation, if it wasn't clear before, let me say that I believe that building a culture conducive and supportive of innovation is the real key to success (and the hardest thing to do). If you've already created a culture of respect and trust in your organization, then fun is the next step, and you should consider this book for your reading list.
You'll have to read the book to really understand the full importance of levity, but just to be clear, that when it comes to levity, they're not saying that as a manager that you have to be a comedian, but you do need allow yourself to be human, to connect with people, and to have a sense of humor. Ultimately, people are less creative and innovative when they are stressed, so if you as a manager can help people feel more relaxed and make the atmosphere a little less tense, and show people a little respect, then who knows what creativity might spring forth.
"Levity is the link between trust, respect, and the engagement of a workforce. It is human alchemy."
Want to hear something truly disturbing from the book that will really make you re-evaluate your life? A study referenced in the book found that preschool children laugh up to 400 times a day, while adults only manage 15. Fifteen! "No wonder kids think adults are about as fun as a box of hair."
Please leave a comment and let us know. :-)
As a special bonus, here are Scott Christopher and Adrian Gostick talking on The Today Show about the book:
My interview with "The Levity Effect" author Scott Christopher can be found here.
Don't miss an article - Subscribe to our RSS feed and join our Continuous Innovation group!
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
Innovation is hard, dirty, contentious work full of creative tension and disagreements and barriers to be overcome. All the more reason why it is important for innovation managers to not take themselves too seriously, and to know how to loosen up and allow as much fun into the process as possible. As I've said before, innovation and business success are the result of the quality of your insights and the quality of your execution.You have to have find a way to have some fun on the bumpy road to innovation, or you will definitely fall into a pothole and stay there.
"The Levity Effect" by Adrian Gostick and Scott Christopher is all about why it pays to lighten up in business. It is no accident that many of the best places to work are also some of the best performing businesses. Here are a couple of quotes from the book that capture its essence:
"An increasing body of research demonstrates that when leaders lighten up and create a un workplace, there is a significant increase in the level of employee trust, creativity, and communication..."
"...fun in great companies is natural, organic... The relationship comes before the fun, which makes the fun real and acceptable."
I'd like to focus one particular quote from the book from Amy Lyman, co-founder of the Great Place to Work Institute - "Fun benefits from high trust and vice versa. Since people are trusting, they aren't afraid to make fools of themselves and take more risks. And in turn trust is reinforced and benefits from the fun experiences people have." - The reason you should think slowly and deeply about this quote is that, when it comes to innovation, risk-averse cultures find it the most difficult to innovate. So, if people in your organization don't find it safe to take risks in small ways, what makes you think they will feel safe taking the big risks that innovation often requires?
When it comes to Continuous Innovation, if it wasn't clear before, let me say that I believe that building a culture conducive and supportive of innovation is the real key to success (and the hardest thing to do). If you've already created a culture of respect and trust in your organization, then fun is the next step, and you should consider this book for your reading list.
You'll have to read the book to really understand the full importance of levity, but just to be clear, that when it comes to levity, they're not saying that as a manager that you have to be a comedian, but you do need allow yourself to be human, to connect with people, and to have a sense of humor. Ultimately, people are less creative and innovative when they are stressed, so if you as a manager can help people feel more relaxed and make the atmosphere a little less tense, and show people a little respect, then who knows what creativity might spring forth.
"Levity is the link between trust, respect, and the engagement of a workforce. It is human alchemy."
Want to hear something truly disturbing from the book that will really make you re-evaluate your life? A study referenced in the book found that preschool children laugh up to 400 times a day, while adults only manage 15. Fifteen! "No wonder kids think adults are about as fun as a box of hair."
- So, how much fun are you?
- How much fun is your workplace?
- Is your workplace conducive to innovation?
Please leave a comment and let us know. :-)
As a special bonus, here are Scott Christopher and Adrian Gostick talking on The Today Show about the book:
My interview with "The Levity Effect" author Scott Christopher can be found here.
Don't miss an article - Subscribe to our RSS feed and join our Continuous Innovation group!
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.Labels: Book Review, Braden Kelley, Creativity, Innovation, Leadership

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1 Comments:
Fun is important - I know from personal experience. However, like anything else, the fun part needs to be balanced and needs to have a friendly, positive "personality". People have to know that such approaches as sarcasm or belittlement are not funny. However, the positive effects of positive fun makes the workplace a very much more pleasant environment, energizes creativity, connects people and creates an atmosphere where much more work gets done in a shorter period.
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