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Friday, March 12, 2010

An Innovation Manifesto

by Tim Kastelle

An Innovation ManifestoThere have been a few before, but here's another Innovation Manifesto:

  1. Innovation doesn't need a manifesto - it needs action.

  2. We won't wait for someone to give us permission to innovate - we'll just try things out.

  3. Innovations have a life-span - we will try to execute ideas that last, and that make things better.

  4. Not-Invented-Here is not for here. We will execute the best ideas we can find, regardless of where they came from.

  5. Innovation is a process of flow - we generate ideas, we select ideas, and we execute ideas. Since the last two are the parts that most people aren't good at, those are what we'll concentrate on.

  6. We will build fast prototypes, and iterate rapidly instead of trying to make things perfect from the start.

  7. We will find small, inexpensive ways to test our ideas.

  8. We will learn from the ideas that don't work.

  9. We will scale up the ideas that do work.

  10. Innovation is the best way to enact strategy - we will keep the two aligned.

  11. Innovation happens in networks - we will understand ours as well as we can, and build them to facilitate innovation.

  12. Innovation is not invention - we will focus on making ideas work, not just having them.

  13. New ideas have to become embedded within the economy - we will build new networks for our great ideas, and put them within innovative business models.

  14. Retour a la Normale
  15. We know that innovation is the best way to keep our jobs interesting - we want to avoid this:

  16. We will not complain, we will instigate change.

  17. Our strategy and our brand are built by what we do every day, not by what we say. We will use innovation to build both.

  18. The purpose of innovation is to help our customers and to make the world a better place. These are our primary evaluation criteria. (from Graham Horton)

  19. We realize that the approach to innovation depends on the novelty of the idea. (from Ralph Ohr)

  20. Eliminate habits, that is the beginning of innovation. Both with risk & fun. (from Marion Popiolek)

  21. We will inspire others and bring them on board because innovation is a team sport. (from Jorge Barba)

So. Who's with me?

What would you add?


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Tim KastelleTim Kastelle is a Lecturer in Innovation Management in the University of Queensland Business School. He blogs about innovation at the Innovation Leadership Network.

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1 Comments:

Blogger Kibe - André Luiz said...

Very good ideas. I liked it very much. But i think that the inovation not only occurs with groups of people working together, but even in the way of alone people doing new things and trying new approaches for old things that were never tried before. What do you think about this?

6:15 AM  

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