Innovation Insight Contest Winner

Congratulations to Evelyn Hannon!

Evelyn has won the Innovation Insight Contest and a copy of "Rethink" by Ric Merrifield.

Thank you to everyone who submitted their favorite innovation insight or quote, and to all of you that voted. I hope that you had fun with the process. If you have any suggestions for future contests, please add them as a comment to this blog post or send an @reply on Twitter to @innovate.

Here is the winning entry from @Journeywoman (Evelyn Hannon):

"Question all rules. 1900 Olympics only 15 women took part. It was feared if she ran too fast her uterus would fall out."

While all of the entries were great, there were a couple of things that struck me when I read Evelyn's entry that aren't explicity in the text:

1. Smart organizations don't see innovation as an effort, but as a movement. Too often we let the "rules" limit us, instead of seeing the rules as something to test against in stages over time.
   
   
   • Why have things always been done a certain way? Why is it a rule?
   
   
   • What prohibits us from doing them differently?
   
   
   • What changes would have to occur for a particular challenge to become easier?
   
   
   • What changes would have to occur for a constraint to no longer exist?
   
   
   • What insights can we uncover from apparent contradictions?
   
   
   • What is our plan for achieving the collective incremental changes that will result in an overall rule change?
   
   
2. Too often the "rules" are determined by the companies building the industry over time.Disruptive innovations often occur when a new entrant seeks to understand what customers think the "rules" should be.


• Industry "rules" are usually built around operational efficiency goals


• Existing airlines believed the "rules" were focused on hub-spoke efficiency and network size


• Southwest Airlines recognized that customers believed the rules of the industry should be based on price, customer service, and convenience (point to point travel)

Are you questioning the rules?


Here is a bit more information about the winner:

In 1982 when few women were doing it, Evelyn Hannon put a backpack on and went out into the world to travel solo. An early adaptor on the web, in 1997 she began telling her travel stories online at Journeywoman.com which today is the largest online travel resource for women. Her mandate remains to inspire women of all ages and at all stages of their lives to travel safety and well, and to connect female travelers around the world. Now approaching 70, Evelyn continues her travel writing and is considered the guru of 'how to' in women's travel. Each morning Evelyn sends out one JW Tip of the day to over 2000 Twitter followers. TIME Magazine named her 'one of the 100 innovative thinkers of this new century' for the work she does on behalf of 'women travelers.'


If you're passionate about innovation, join the lively innovation discussion on the Continuous Innovation group on LinkedIn:


Braden Kelley (@innovate on Twitter)

Innovation through the Eyes of a Child

In the first video, Gever Tulley describes our child safety-obsessed culture and the impact this has on the young minds of our children. He then speaks about the different impact you can have by teaching your kids how to play with dangerous stuff. He highlights five dangerous things to let your kids play with, but is working on a book that will highlight 50 dangerous things. Check out the video:





In the second video, Gever Tulley demonstrates the valuable lessons kids learn at his Tinkering School. When given tools, materials and guidance, these young imaginations run wild and creative problem-solving takes over to build unique boats, bridges and even a rollercoaster!





On his blog he lays out the principles of kit-based learning, which are great things for teachers and parents to think about when teaching science to children. Parents have an incredible opportunity to supplement the achievement test-focused learning their kids receive in school, and have fun with their children, if they take on this kind of interactive learning with their kids.


Principles of Kit-based Learning

The goal of any kit must be to teach how to think about the principle concept - the understanding and internalization of the concept comes naturally from the process. Memorizing the gravitational constant is not as useful as grokking the notion of gravity and developing a personal understanding of mass (constant) and weight (varies depending on context).

1. Focus on the quality of the experience first

• like a story arc, plan for successes and setbacks


• all stages of the project should be engaging and driven forward by the participants

2. Allow for personal expression within the experience

• design variability into the project

3. Leave something to be discovered

• some questions unanswered


• some capabilities of the kit unexplained


• some implications unstated

4. Support failure, require tinkering to get it right

• allow for incorporation of external materials (but don't require it)


• instructions should only get you close to a solution, how close depends on the target audience.

5. Focus on a concept, but connect it to the world and the sciences

• relate it to actual things in the world that the participants can identify and recognize

6. The experience should transition smoothly to tangential or subsequent topics

• consider the kit as a part of a larger experience


• avoid a hard definition of "complete" or "finished"

You can find pictures of the first kit, here.

As we look to work our way out of this current crisis, the countries that foster innovation, creativity, and entrepreneurship in students alongside reading, writing, and arithmetic will be the counties that earn their place at the top of the economic pyramid. Those that don't will continue to slide downwards.

For further reading, check out:

Innovation in Education

Creativity versus Literacy

Twitter in the Classroom


Can countries achieve competitive advantage by teaching their kids to be more innovative, creative, and entrepreneurial?


What do you think?


Braden Kelley (@innovate on Twitter)

Design, Discovery and Humor

Here is an interesting and funny video from Ted with David Carson speaking about the importance of graphic design and intuition:



During his presentation, David Carson uses a great quote on intuition:

"The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don't know how or why." - Albert Einstein

He also talks a bit about how the pendulum is swinging slighty back from simplicity in graphic design, and how as we become more digitally driven, graphic design will feature more people and more handwriting.


What do you think?


Braden Kelley (@innovate on Twitter)

Five Finalists - Innovation Insight Contest

In honor of the impact that Twitter has in democratizing information, Blogging Innovation is awarding a copy of the only business book I know of with a green cover - "Rethink" by Ric Merrifield - and a quick winner's profile on this blog, to the winner of the innovation insight contest.

The voters have spoken and we now have five finalists (as determined by your @reply and comment votes).

I now have the unenviable task of choosing a winner from amongst these five great entries and announcing the ONE (1) winner on July 2nd via my profile on Twitter and on this blog with a quick profile of the winner, their winning entry, and a link to their web site.

---

Here are the five finalists (ordered by number of votes received):

1. "90% of what we learn comes AFTER we launch a new product." - Eric Feng, CTO of Hulu - @veget


2. Question all rules. 1900 Olympics only 15 women took part. It was feared if she ran too fast her uterus would fall out. - @Journeywoman


3. Insight in a Marketing-driven company is hindsight, while Insight in Innovation-driven company is foresight. - @Lerou


4. Research is the transformation of money into knowledge - Innovation is the transformation of knowledge into money! - @Lerou


5. Implementing best practice is replicating yesterday; innovation is designing tomorrow. - @paulsloane

If you're not on Twitter, make sure you subscribe to the RSS feed to find out who the one winner will be.

I look forward to announcing the innovation insight contest winner tomorrow!


Join the lively innovation discussion on the Continuous Innovation group on LinkedIn:


Braden Kelley (@innovate on Twitter)

Vote Now - Innovation Insight Contest

In honor of the impact that Twitter has in democratizing information, Blogging Innovation is awarding a copy of the only business book I know of with a green cover - "Rethink" by Ric Merrifield - and a quick winner's profile on this blog, to the winner of the innovation insight contest.

Vote for your favorite innovation insight before 23:59 GMT on June 30th via one of the two following channels:

1. Twitter - Send an @reply on Twitter with the # of the entry you are voting for and @innovate AND #i140 in the body of the tweet


• This will allow everyone to see the votes


2. Blog Comment - Vote below as a comment - include the # of the entry in your vote

---

I will announce five (5) finalists on July 1st on this blog, complete with links to their Twitter accounts.

I will announce the ONE (1) winner on July 2nd via my profile on Twitter and on this blog with a quick profile of the winner, their winning entry, and a link to their web site.

---

Please vote by # for one these 30 entries (in no particular order):

1. The sovereignty of your #innovation is often more valuable than its content. - @jsbelfiore


2. "90% of what we learn comes AFTER we launch a new product." - Eric Feng, CTO of Hulu - @veget


3. The key to successful #innovation is learning to channel your inner wise-ass. - @jsbelfiore


4. Do Better Today - What You Did Yesterday. - @pehodk


5. #Innovation is a mirror, which reflects your thought processes. If you see nothing, you're a vampire. - @jsbelfiore


6. Genius in innovation is the clever reapplication of the "obvious" in a non-obvious manner or area - @jmccolgin


7. Solutions come & go based on current technology; but underlying needs of audience transcend time and lead to meaningful solutions - @adamdole


8. Innovation doesn't just fall into your lap - Gijs van Beeck Calkoen


9. Ideas have to be consciously designed - Gijs van Beeck Calkoen


10. The application of a technology follows the generation of an idea, not visa versa - Gijs van Beeck Calkoen


11. Innovation is the intersection of what's possible, viable and desirable. - @ddetlefsen


12. Innovation requires commitment. What is commitment? A chicken is "interested" in breakfast. The pig is "committed" to it. - @ddetlefsen


13. Innovation is change that adds value. In math: I=Magnitude of Change*(addition of good features + removal of bad features) - @ddetlefsen


14. Innovation does not just happen for free or by magic - it's a game you can choose to win - @simontevans


15. Make innovation happen by instilling fear - why? Because chasing an oppt is an option; running away from danger is a must - @bpluskowski


16. Innovation is the process of uncovering problems for which people need solutions, and then developing a valuable and accessible solution. - i360 Insight


17. "Nothing can withstand sustained thinking" ~ Voltaire - @tomludwicki


18. Innovation is like loosing weight. Everyone wants & talks about it, knows its benefits, but most won't work for it. - @ddetlefsen


19. Aligning Business models with market expectations and Challenge the Market with Rapid Demonstrator development - @stefaanvermael


20. Research is the transformation of money into knowledge - Innovation is the transformation of knowledge into money! - @Lerou


21. Insight in a Marketing-driven company is hindsight, while Insight in Innovation-driven company is foresight. - @Lerou


22. Implementing best practice is replicating yesterday; innovation is designing tomorrow. - @paulsloane


23. I do not know who discovered water but I am sure it was not a fish. We cannot perceive that in which we are immersed. - @paulsloane


24. Organizations that have a high % of people initiating innovative solutions 2 social problems are far more likely to thrive. - @DennisHoenig


25. Will not innovate with a scam, will not innovate sending spam. will not innovate if workers cram, will not innovate Sam I am - @chris_townsend_


26. Innovation and creativity seem to peak where the ripples spreading outward from knowledge networks intersect. - @geniusnet


27. Creativity = the contxn b/w 2 seemingly random objects. Innovation = creating market value from two seemingly random objects. - @adamdole


28. Question all rules. 1900 Olympics only 15 women took part. It was feared if she ran too fast her uterus would fall out. - @Journeywoman


29. Humankind's evolution: Stone Age-> Feudal Age-> Industrial Age-> Information Age-> Knowledge Age-> Awareness Age - @CrazyColombian


30. Everything big started small. - @ryantracey

If you're not on Twitter, make sure you subscribe to the RSS feed to find out who the five finalists and the one winner will be.

I look forward to announcing the five innovation insight contest finalists!


Join the lively innovation discussion on the Continuous Innovation group on LinkedIn:


Braden Kelley (@innovate on Twitter)

Importance of Recognition to Innovation Success

Interview - Adrian Gostick of "The Carrot Principle"

I had the opportunity to interview Adrian Gostick, one of the co-authors of "The Carrot Principle" about the importance of recognition to successful innovation efforts.

Because innovation comes most often from engaged employees, recognition is key to moving employees from marking time to making innovation.

My book review of "The Carrot Principle" can be found here.

Here is the text from the interview:

1. Do you feel that companies should incentivize innovation?

Absolutely. We studied 200,000-people for The Carrot Principle, and a simple truth we found in that data is that people do more of that which is rewarded. If you want great customer service, you find, reward and publicize people who go above and beyond in serving your customers. If you want innovative products, service and solutions, you reward that behavior. It's a no-brainer, but rare is the organization that actually puts this in place in a formal way.


2. How do you recommend that companies think about incentivizing innovation?

Xcel Energy is a great example. This energy company in the West has 10,000 employees. They tried the old suggestion boxes, which got stuffed with gum wrappers and suggestions such as "why don't you pay me more." Instead, they used recognition to drive great ideas. The year we studied the program, they saw 7,500 ideas come into the recognition-based innovation program, and more than two thirds were implemented for a $17 million savings to the organization. They recognized every idea that came in with a very small token. If the idea was accepted, it received a slightly larger recognition award. But if the idea was implemented and saved the company money, the innovation received a third, much more substantial recognition award (from a selection of merchandise awards), that was commensurate with the achievement. So they used recognition three times on great ideas, and the results speak for themselves.


3. What do you recommend that companies keep in mind when recognizing innovation achievements?

Don't make things too complicated. A lot of recognition has to be approved by a committee and takes months. Give idea generators instant thanks. Next, make sure the awards are equal in value to the accomplishment. We've seen organizations where every idea gets a gift certificate to Dairy Queen (seriously). So the guy who comes up with the innovation that makes the company a hundred grand in new revenue gets the same reward as the person who cleaned out the supply cabinet. This happens all the time. Finally, make sure you are publicly recognizing your innovators. Many managers keep recognition in the shadows because they are afraid of jealousies on the team. Nothing could be more dangerous. Employees know who the innovators are on the team, and if you fail to recognize them you fail to show what we consider "excellence" around here. And you will eventually stop getting good ideas from your stars.


4. Anything you would like to say on the topic of recognition and innovation?

Be frequent in your praise as people are developing ideas. Keep letting them know their efforts are appreciated in specific ways. But when they achieve, make sure they get a reward. We praise effort, but we reward results. Get that right, and you'll keep innovating on your team.


As a special bonus, here is a video of Chester Elton (the other co-author) giving the highlights of "The Carrot Principle" (click on the box if you get a black box):





What do you think?


Braden Kelley (@innovate on Twitter)

Book Review and Innovation Summary - "The Carrot Principle"

A couple of weeks ago I received "The Carrot Principle" by Adrian Gostick and Chester Elton in the mail. Now you might be thinking - What does a book for managers about recognition have to do with innovation?

Well, as I like to say:

"Innovation is a gift. What are you doing to encourage employees to give it?"

Innovation comes from employees that value belonging to the organization, and that are satisfied and engaged in their roles with the organization. One of the main ways that you can create a workforce willing to gift both sustaining innovations and breakthrough innovations to the organization is by adequately recognizing employees for what they contribute to the organization. Innovation is so difficult for most organizations because most managers neglect to provide sufficient recognition to their employees.

"The Carrot Principle" is a well-written book about how the best managers use recognition to engage employees, boost retention, and accelerate performance. The thinking in the book is backed by two extensive research projects that serve not only to substantiate the authors' points, but also to illustrate them.

The book focuses on showing how a manager that improves their recognition skills can actually increase their perceived performance on the basic four areas of leadership:

• Goal Setting


• Communication


• Trust


• Accountability

When managers focus on improving their recognition skills and focus on improving their skills in these four areas, they can move employees higher up in this Maslow-esque pyramid towards creating a self-actualized workforce. The top of the pyramid is where the gift of innovation occurs.


Managers move employees there by focusing on mastery of the building blocks of recognition:

• Day-to-day recognition


• Frequent, specific, timely


• Above-and-beyond recognition


• Value, impact, personal


• Career recognition


• Celebration events

Recognition done well helps to build employee satisfaction and engagement. The top three predictors of employee engagement are:

1. Opportunity and well-being


2. Trust


3. Pride in the organizational symbol

Recognition done well helps to increase your performance with employees on these three predictors and thus your chances for employee engagement.

To help managers prime their recognition pump, the book provides a chapter with 125 recognition ideas.

But of course, managers have to sustain their recognition efforts for their effects to hold. The reward?

Managers will be seen as:

• Better goal setters


• Better communicators


• More trustworthy


• Able to hold people accountable

... and of course if managers can increase employee engagement, then the organization will better be able to innovate.

And after all, isn't creating a more innovative organization what it is really all about anyways?


My interview with "The Carrot Principle" co-author Adrian Gostick can be found here.


Braden Kelley (@innovate on Twitter)

Innovation in Education

Teaching Moves Beyond the Classroom

Somewhat surprisingly, and despite huge advances in technology and communications, very little has changed in the way we teach - either in formal educational settings or in the world of work.

Whereas the ways we learn and access knowledge in our day-to-day lives are almost entirely informal, the vast majority of teaching is still done in classrooms and lecture halls. We learn through examples, trial and error and discussing ideas - with everyone acquiring knowledge at their own pace and in formats that suit them. We teach through one-size-fits-all curriculum and 60 minute classes where sharing is akin to cheating.

The good news is that this is starting to change - albeit slowly - as educators and trainers are increasingly experimenting with new technologies.


Making Use of Social Media Tools

Social media would appear to lend itself neatly to education - social learning if you will. From YouTube videos (see below) to classroom wikis, educators are starting to see the value in cooperation via social networking tools. The tool of the day, Twitter, has found some particularly interesting uses. Dallas history professor, Monica Rankin, has been experimenting with using Twitter in the classroom - using a weekly hashtag to track comments, questions and feedback posted by students during class. As she noted in her blog:

• "Most educators would agree that large classes set in the auditorium-style classrooms limit teaching options to lecture, lecture, and more lecture. And most educators would also agree that this is not the most effective way to teach. I wanted to find a way to incorporate more student-centered learning techniques and involve the students more fully into the material."

(Further reading: Twitter in the Classroom).


Online Video Creates a Global Classroom

The idea of openly sharing course content via video first gained notoriety with MIT's 'open courseware' model. The idea is simple, and it's spreading. Academic Earth provides access to video lectures from some of the world's top professors at Harvard, MIT, Berkeley, Princeton, Stanford and Yale. The Open Educational Resources Hub brings together free to use teaching resources suitable for primary, secondary and post-secondary educators - all freely submitted by other educators. Even Britain's grandly named Royal Society provides free webcasts of their events and lectures.


Gaming Gets Serious

Nintendo's series of 'brain training' games are the consumer-incarnation of the growing serious games industry. Companies and organisations like the Serious Games Institute are championing the use of virtual reality simulations, RPGs and even simple PlayStation and Wii style games to help deliver everything from literacy and numeracy training to health and safety modules.

PSPs (Playstation Portables) in particular have been growing in popularity with some educators due to their portability and multiple functionality - which allows for both display and capture of multimedia content. A once failing school in England recently saw huge improvements across the board after introducing games like Thrillville (which challenges players to run a themepark) into the business studies curriculum and encouraging history students to use the PSP to record classes for later study and view historical documents in detail.

(Further reading: Futurelab's article on PSPs in education).


Mobile Learning Comes Into Its Own

In a similar vein, as mobile phones become more like tiny laptops (and more powerful than many), their use in education and training is ever more prevalent. A quick stroll through the iPhone app store reveals simple educational tools like FlashMath which helps teach arithmetic to elementary school level. At a recent elearning conference, British Army Major, Roy Evans discussed how iPods were being trialled in action in Afganistan as an alternative to printed language flash cards. The only negative feedback was that soldiers didn't need the Army issued iPods, they had their own.

Of course there have always been pioneers making innovative use of technology in education but as the Net Generation come of age, they are bringing with them a new way of working, and learning. The beginnings of a groundswell of change in how we teach perhaps?


About the Author

Mark Nagurski writes about innovative new business ideas at iddictive.com and elearning in the public sector at elearninglounge.com

140char Innovation Insight Contest

In honor of the impact that Twitter has in democratizing information, I'd like to give everyone a chance to win a copy of the only business book I know of with a green cover - "Rethink" by Ric Merrifield.

The rules for entering the contest are simple. Send us your favorite innovation insight in 140 characters or less* via one of the two following channels:

1. Twitter - Send your favorite innovation insight as a tweet on Twitter with @innovate AND #i140 in the body of the tweet


• This will allow everyone to see all of the innovation insights submitted on Twitter by doing a search for #i140


2. Blog Comment - Post your innovation insight below as a comment in 124 characters or less


• This is to level the playing field for people who post a comment vs. a Twitter tweet

---

@reply and comment voting from 00:00 GMT to 23:59 GMT on June 30th will decide the finalists.

I will announce five (5) finalists on July 1st on this blog, complete with links to their Twitter accounts.

I will announce the ONE (1) winner on July 2nd via my profile on Twitter and on this blog with a quick profile of the winner, their winning entry, and a link to their web site.

---

Here are the entries so far (in no particular order):

1. The sovereignty of your #innovation is often more valuable than its content. - @jsbelfiore


2. "90% of what we learn comes AFTER we launch a new product." - Eric Feng, CTO of Hulu - @veget


3. The key to successful #innovation is learning to channel your inner wise-ass. - @jsbelfiore


4. Do Better Today - What You Did Yesterday. - @pehodk


5. #Innovation is a mirror, which reflects your thought processes. If you see nothing, you're a vampire. - @jsbelfiore


6. Genius in innovation is the clever reapplication of the "obvious" in a non-obvious manner or area - @jmccolgin


7. Solutions come & go based on current technology; but underlying needs of audience transcend time and lead to meaningful solutions - @adamdole


8. Innovation doesn't just fall into your lap - Gijs van Beeck Calkoen


9. Ideas have to be consciously designed - Gijs van Beeck Calkoen


10. The application of a technology follows the generation of an idea, not visa versa - Gijs van Beeck Calkoen


11. Innovation is the intersection of what's possible, viable and desirable. - @ddetlefsen


12. Innovation requires commitment. What is commitment? A chicken is "interested" in breakfast. The pig is "committed" to it. - @ddetlefsen


13. Innovation is change that adds value. In math: I=Magnitude of Change*(addition of good features + removal of bad features) - @ddetlefsen


14. Innovation does not just happen for free or by magic - it's a game you can choose to win - @simontevans


15. Make innovation happen by instilling fear - why? Because chasing an oppt is an option; running away from danger is a must - @bpluskowski


16. Innovation is the process of uncovering problems for which people need solutions, and then developing a valuable and accessible solution. - i360 Insight


17. "Nothing can withstand sustained thinking" ~ Voltaire - @tomludwicki


18. Innovation is like loosing weight. Everyone wants & talks about it, knows its benefits, but most won't work for it. - @ddetlefsen


19. Aligning Business models with market expectations and Challenge the Market with Rapid Demonstrator development - @stefaanvermael


20. Research is the transformation of money into knowledge - Innovation is the transformation of knowledge into money! - @Lerou


21. Insight in a Marketing-driven company is hindsight, while Insight in Innovation-driven company is foresight. - @Lerou


22. Implementing best practice is replicating yesterday; innovation is designing tomorrow. - @paulsloane


23. I do not know who discovered water but I am sure it was not a fish. We cannot perceive that in which we are immersed. - @paulsloane


24. Organizations that have a high % of people initiating innovative solutions 2 social problems are far more likely to thrive. - @DennisHoenig


25. Will not innovate with a scam, will not innovate sending spam. will not innovate if workers cram, will not innovate Sam I am - @chris_townsend_


26. Innovation and creativity seem to peak where the ripples spreading outward from knowledge networks intersect. - @geniusnet


27. Creativity = the contxn b/w 2 seemingly random objects. Innovation = creating market value from two seemingly random objects. - @adamdole


28. Question all rules. 1900 Olympics only 15 women took part. It was feared if she ran too fast her uterus would fall out. - @Journeywoman


29. Humankind's evolution: Stone Age-> Feudal Age-> Industrial Age-> Information Age-> Knowledge Age-> Awareness Age - @CrazyColombian


30. Everything big started small. - @ryantracey

And some of my own to help stimulate thinking (@innovate):

• "Innovation is a gift. What are you doing to ensure employees want to give it?"


• "An innovation leader's job isn't to provide the answers but to provoke the thinking that gets you there."


• Knowledge Management is more about "How do I?" while Innovation is more about "Why don't we?"


• "We must create clarity in innovation strategy, goals, and participation for a continuous innovation culture to be created."

I look forward to seeing your favorite innovation insights!


Braden Kelley (@innovate on Twitter)

Interview with Retired President X

I had lunch yesterday with the recently-retired president of a multi-billion dollar company and we had a great conversation about innovation, leadership, and culture. He enjoys his private life so I won't be naming any names, but I will share some of the key insights and advice for innovators that came out of the conversation.

1. Don't be afraid to pay people well. When people aren't busy worrying about money, they can focus on how to get more money into the business instead of trying to figure out how to get more money out of the business for themselves. Removing money from the equation also increases the chances that employees will bring their best ideas to the business instead of leaving to create a startup based on them.



2. If you are an innovator and want to develop your idea within the company you are working for (whether it is an incremental innovation or a radical innovation), try to take it to someone who can say yes. There are far too many people in organizations that are trained to say no, and far too few who are equipped to say yes. Unfortunately, most organizations reinforce the importance of saying no, without empowering enough managers to say yes.



3. Run as flat an organization as possible is crucial to innovation. Flatter organizations have fewer people in the middle to say no, and flatter organizations require managers to push more decisions to the edges of the organization. Pushing decisions to the edge of an organization tends to result in better decisions. The farther removed you are from all of the factors in decisions, the less succcessful you will be in making them correctly.



4. Echoing former Halliburton CEO John Gibson's thoughts - people brought in to help re-make the organization will ultimately be defeated by the processes and culture of the organization. Organizational change must occur from within and will generally occur quite slowly.



5. Big ideas should be separated from the main organization into a new organization funded by the board of directors and reporting directly to them. They should also be staffed with employees from outside the main organization as well (except maybe Finance to enable consistent reporting). When you try and keep these potential radical innovations within the main organization, inevitably conflicts of interest will emerge between funding the idea and funding other transitory short-term leadership priorities.



6. Upper management doesn't generally know the best ways to effectively improve individual components of the organization. One approach to maximizing incremental innovation and improvement possibilities is to give the employees (not management) of a factory, a business unit, etc. a pile of money to use to improve the organization. You will be surprised how quickly employees can self-organize to determine the best uses for the money, how good they will be in selecting the best improvements to fund, and how fast stories about such an effort will spread to other parts of the organization.



7. When people have an idea, they often just jump in and start developing the idea (even those ideas that others have had before), often reinventing the wheel and repeating many of the mistakes of those who have gone before them. To reduce waste and to accelerate success, consider having people submit a short research paper on the area of innovation they plan to pursue (to show that they have researched those that have gone before them). At the same time, somehow we have to find a better way of capturing the learnings from failed efforts for those undertaking new projects to learn from.

Finally, President X expressed that he would encourage anyone about to rise to the top job to take a break before assuming the top job to refresh, reflect, and to bring renewed energy and insights into the job. Whether or not you are in the top job or several levels down, I think there are some interesting insights to ponder here.


What do you think?


Braden Kelley (@innovate on Twitter)

Conferences 3.0

To get the latest thinking and network with their peers, managers used to jump on a plane and go to an industry trade show or conference. Now with the Internet and Social Networks, managers can do a lot of the same things right from their desk. Conferences and trade shows are facing disruption from blogs, webinars, and social media. The economic downturn hasn't helped matters as companies have slashed education and travel budgets.

To survive, conferences will have to harness the power of the very tools that are threatening to kill them. This means the logistics requirements and characteristics of conference events are changing. In today's digital world, conferences have the ability to spill beyond the four walls of the event and grow their platform at the same time.

TED, with good reason, is widely considered the leader when it comes to utilizing digital media into their approach to events (including their wide distribution of recorded video content from their events). Outside of TED, of the different approaches to integrating digital and social media into conferences that I've seen, HSM Americas has the most innovative approach.

HSM Americas really seems to understand the important role that digital and social media can play in not only augmenting the experience for attendees, but also in expanding public awareness of the event and increasing the desire of non-attendees to attend the next event in person.

I had the opportunity to sit down with George Levy and Becky Gee of HSM Americas to discuss the Bloggers Hub concept from the World Innovation Forum and asked them the following five questions:

1. How did HSM Americas decide to do the Bloggers Hub at the World Innovation Forum?


• We wanted to expand the wisdom being shared by the speakers beyond the four walls, to expand the reach and impact to those that would like to come to the live event, but for whatever reason were unable to.



2. What were the key challenges to executing the Bloggers Hub concept?


• The greatest challenge was building a process - inventing as we went. The selection of the bloggers was particularly challenging.
  We had to look at what the make up of the group might be, where the Bloggers Hub would sit in the event space, and other big questions.



3. Do you feel that HSM Americas got a positive return on investment on the effort?


• This was a very good play, both from an exposure standpoint but also from a satisfaction standpoint (sponsors and bloggers). The value that attendees received from the event went beyond the timing of the event - "Continues after the curtain goes down."



4. Do you plan on repeating the Bloggers Hub concept?


• Yes, we will do it for the World Business Forum, although the organization will be more complicated because the conference will have more topics (more difficult to select the bloggers).



5. What were the biggest learnings for next time?


• We think that there are opportunities to better integrate the activities in the Bloggers Hub with what is happening on the stage. We will have to identify ways to expand the learning and interaction during and after the event.

The take-aways from my experiences and the conversation with HSM Americas, was that to put on a truly excellent conference today that is capable of extending beyond the four walls of the event, you should consider doing the following:

1. Create a selection process for inclusion of the digital press into your press strategy. Organize your digital press corps in advance of the event and arm them with digital media, speaker bios, discount codes, etc. so they can help build awareness for the event.


2. Make sure there are plenty of power plugins, WiFi, and suitable work surfaces


3. Build one community for the press and another for attendees on LinkedIn, Ning, or another social network in advance of the event so they can start familiarizing themselves with each other. Use these communities to also solicit feedback from both groups to help the speakers evolve their talks to be as interesting as possible for attendees.


4. Organize a face-to-face social event for all of the press you have invited to attend


5. Publish a list of web sites covering the event in advance so people know where to find videos, articles, and podcasts from the event (both before and after)


6. Create a Twitter strategy and a Twitter hashtag and begin using it in advance of the event. Announce the Twitter hashtag at the beginning of every event session, and display the Twitter feed on your event web site during the event, in public areas at the event and on the big screen during event breaks


7. Encourage mixing between attendees and the press. This will enrich the coverage of the event.


8. Consider working with the speaker to provide course-changing input based on audience sentiment from Twitter, but DO NOT put up a live Twitter feed up behind the speaker or let the speaker monitor the Twitter feed during the event - Too Distracting!

Can conference organizers avoid sharing the fate of COMDEX? Only time will tell, but one thing is for sure - leveraging digital and social media are the only ways to avoid being disrupted by them.


What do you think?


Braden Kelley (@innovate on Twitter)

Innovation Through Design Thinking

Here is another video from Tim Brown of IDEO, this one is "Innovation Through Design Thinking" from a visit to MIT (skip ahead three minutes if you're pressed for time):





According to IDEO, Design Thinking is a human-centered approach to innovation.

This video highlights how companies use design thinking in their businesses, from Motorola thinking about strategy to P&G thinking about moving into new markets to Microsoft thinking about the application of new technology.

I've always believed that:

Innovation = Invention + Insights

It was good to see Tim reinforce this core belief when he says "Insights are the fuel for innovation."

Some of the key things to consider when looking to use design thinking as an approach to innovation:

1. Analogous situations (example: hospital operating teams versus pit crews)


2. Insights come from the extreme users (example: working with kids on cooking tool project)


3. Getting out there to look, listen, try


4. Building to think - prototyping for thinking and learning not as an outcome of what you've done


5. Using storytelling to develop and express ideas


6. Design thinking is not just about methodology, it is just as much about culture

Finally I'd like to leave you with one thought from the video:

"Many great ideas fail not because they were not great ideas, but because they could not navigate the politics and processes of the organization."


What do you think?


Braden Kelley (@innovate on Twitter)

My View on Crowdsourcing Published on BusinessWeek.com

Helen Walters, Business Week's Editor for Innovation and Design, recently gathered opinions on crowdsourcing, via Twitter.

I replied with a quote via email and Business Week published it recently with a dozen others. Here's mine:


You can find the whole slide show here.

"The future of crowdsourcing will be as an integrated and required part of the front end of innovation. Its role, however, will be limited in order to protect brand perception and competitive differentiation. Crowdsourcing will serve as an input into the innovation process that must be filtered by internal resources and built upon as necessary. The most forward-thinking organizations will invite the wisest of the crowd to participate in this idea refinement side by side with internal resources."


What do you think?


Braden Kelley (@innovate on Twitter)

Tim Brown - Powerful Link Between Creativity and Play

I came across this great video from Tim Brown of IDEO about creativity and play that I thought I would share with you:





It is interesting as you watch the video to think about what narrowing behaviors you've taken on as an adult, and to think about how you might step outside them to achieve greater creativity.

As I was watching the video, I found myself wondering why design is not part of the core curriculum for students growing up and going through elementary school and high school.

I know there are movements out there to merge b-school and d-school thinking, but it's a lot more work to get people to unlearn old behaviors and learn new ones. How much more efficient and enjoyable would our society be if we all thought like designers?

What do you think?

Braden Kelley (@innovate on Twitter)

incentive2innovate Conference Wrapup

I just returned from a great experience at the incentive2innovate conference at the United Nations in New York City. Hosting the conference at the United Nations seemed appropriate given that it was a gathering of people who are trying to change the world. The percentage of people representing non-profits and social capitalist organizations was much higher than I expected, and it made for fascinating discussions. The conference was hosted in a gigantic conference room at the United Nations where UN delegates recently discussed the current economic crisis and debated potential solutions.

The conference was a combination of keynotes, panel discussions, and group breakouts where the groups debated one particular topic and brought their collective reactions back to the bigger group. There was a high level of interaction between participants during the various breaks and meals - with the public, the private, and the charitable all coming together for some interesting conversations and debates.

I had the opportunity to record the following video interviews to share with you:

• Dean Kamen - Founder of DEKA Research and FIRST


• Alpheus Bingham and Dwayne Spradlin - Innocentive Founder and CEO


• Charlie Brown - Executive Director of Ashoka's Changemakers


• Neil Blakesley - VP, Strategy Marketing and Propositions for BT Americas

I have also published a collection of blog articles that highlight the top insights from the various sessions:

• Peter Diamandis and Matt Bross


• Keith Ferrazzi and Don Tapscott


• Tool #1: Open Collaboration


• Tool #2: Incentivized Competition


• Healthcare Industry Applications


• Reid Hoffman of LinkedIn


• Creating an Innovation Culture in Your Company


• Global Development and Partnerships

Here is a video from the Xprize Foundation from the conference to give you a quick inside look into what the conference was like:




I thought that incentive2innovate was a great conference and that the Xprize Foundation organizers put on a fantastic event in a historic location. But, I'm not sure how they can put on another compelling event next year without expanding the focus of the conference. Given the large number of social enterprises, charities, and NGO's at the conference this year, that might be one direction to go - "Innovation for the Greater Good." For people interested in this topic, I encourage you to download and read my white paper "Charitable Innovation - Disrupting for Good."


What do you think?


Braden Kelley (@innovate on Twitter)