Case Studies

Airline Industry Case Study The events of September 11th had a catastrophic effect on the airline industry. Business Strategy Innovation consultants worked with a few passenger airlines to help them find a new frame for their industry (an Industry Re-Think). You will see in the Passenger Lifecycle slides that the framework allows the airlines to see themselves as more than just a transportation provider. Instead, the framework provides the opportunity for the airlines to continue to innovate at each stage of the lifecycle, challenging themselves to exceed the example revenue and service opportunities we provided at the time.

Electronic Top-Ups Case Study Networks providing the infrastructure for electronic top-ups of pre-pay mobile phones have been very successful. 2/3 of mobile phone users in the UK now are on pre-pay plans, creating a large market opportunity for the companies providing these networks. But with the mobile phone market reaching saturation in the UK, where next to look for growth opportunities? Business Strategy Innovation consultants worked with a couple of firms in this industry to identify new revenue opportunities and to set a growth strategy for continued success. You will see in the slides the Industry Re-Think we arrived at and the new theme for the future to guide the business.