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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Monday, June 08, 2009

Video Interview with InnoCentive Founder and CEO

I had the opportunity to interview InnoCentive founder Dr. Alpheus Bingham, PdD and InnoCentive CEO Dwayne Spradlin at the incentive2innovate conference this week at the United Nations in New York City. You can see the video interview here:





Here are the questions I asked them:

  1. In your view - What are the greatest strengths of the open innovation movement?

  2. Do you feel that open innovation will face its own s-curve of declining interest and decreasing submission quality over time?

  3. Where do you think the greatest opportunities lie for open innovation in the future?

Open innovation is a fascinating topic, and it will be interesting to see whether or not companies are able to adapt to expanding innovation beyond their own payroll. Doing so will require companies to master a new competency, and potentially organizations that do not adapt to the new potential of partnering to innovate will be disrupted by new entrants who do.


What do you think?


Braden Kelley (@innovate on Twitter)

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