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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Tuesday, May 26, 2009

World Innovation Forum Posts (updated)


I recently updated some of my World Innovation Forum (May 5-6, 2009) posts to add slides for some of the presentations.

You can also download the World Innovation Forum Executive Summary from our site - lovingly assembled by business analysts from ExecuNet.

The conference lineup included - Paul Saffo, CK Prahalad, Vijay Govindarajan, Clayton Christensen, Fred Krupp, and Dan Ariely

Here is a list of all of the posts from my World Innovation Forum trip with the posts that have been updated with slides at the top:


A thank you goes out to HSM Americas and the presenters for the slides.


Braden Kelley (@innovate on Twitter)

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Monday, May 11, 2009

Top 10 CK Prahalad Insights - World Innovation Forum


Taking a slightly different approach than other World Innovation Forum bloggers, I've distilled 90 minutes with CK Prahalad down into these Top 10 Insights:

  1. Companies achieving competitive separation will be focused on 'next practices', not best practices

  2. Managers must focus some of their attention on volatility and discontinuities, because if not actively managed, discontinuities become disruptions

  3. To manage volatility you must address two contradictory requirements:

    • Strategic Clarity and Consistency

    • Operational Agility and Resilience

  4. Avoiding commoditization from now will require the creation of personalized, co-created experiences (possibly using multiple vendors)

  5. Only when you try to get rid of variable costs do you realize they are fixed

  6. Our new business reality requires systems capable of enormous volatility and scaling up and down rapidly

    • How do I create capability of anticipating the future?

    • How do I enable real time reconfiguration of resources?

  7. Four billion people want to be part of the global marketplace - this will have a profound impact on sustainability

  8. The question is not whether I can invest big, it is whether I can learn fast

  9. Innovation requires speed and stamina along with clarity of direction

  10. Don't start where you are in determining strategy - you will only get extrapolation from present - and you will only get budget-oriented approaches

    • Position yourself in 2015 or 2020 and then fold the future in

    • Strategy is about folding the future in, not about extrapolating

    • You imagine the future and then you determine the short steps inbetween to get there

Finally, I'd like to end with a quote from CK Prahalad's mother:

"Never accept silence as agreement because you'll regret it later."


What do you think?


Braden Kelley (@innovate on Twitter)

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