Apple, Nintendo, Innovation, and the CEO

by Braden Kelley

I came across this quote from Satoru Iwata, the president of Nintendo:


"My job is to find the potential in something that others can not see, to secretly pour our resources into them and turn them into hits before anyone else catches on,"


The quote was too long to fit in Twitter, so I thought I would share it here because I love the insight. This is the key to successful innovation captured in a single sentence. This quote also highlights one of the most important jobs of a CEO - to lead innovation:

1. To invest in the insights research and exploration necessary to identify the next innovations


2. To fund projects built on these insights (even though they may be risky)


3. To shield the exploration efforts of the company from its ongoing exploitation of current products, services, and markets


4. To build a balanced innovation portfolio


5. To build a tolerance for risk taking and individual project failure within the portfolio


6. To encourage collaboration and to serve as a bridge across silos


7. To be a champion for innovation both inside the company and externally amongst suppliers, partners, and even customers

The quote came from a Wall Street Journal article where the author implies that Mr. Iwata thinks that Nintendo and Apple aren't competitors. In my view, Mr. Iwata is either posturing so that the press doesn't hype the rivalry, or he is a bit blind because Apple most definitely views Nintendo as a competitor.

The real question though is who will dominate mobile gaming five years from now?

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Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Inspiring Your Team with a Chief Innovation Officer

by Robert F. Brands


Who inspires your team?

Who develops the ideas, promotes an environment that fosters creative camaraderie, nourishes espirit de corps - and steers the organization toward greatness?


In short, who is your Chief Innovation Officer?

Every organization that grows by creating new products or services or aspires to out-class the competition needs a Chief Innovation Officer, or CIO.

In Robert's Rules of Innovation, 'Inspiration' is the first and most important of the ten imperatives. Inspiration drives everything else - from ideation to new product development to risk-taking itself.

Yet the selection of the CIO, and the definition of his or her tasks in seeing that these challenges are skillfully mastered, can make the difference between innovative success and failure.


Here is what a Chief Innovation Officer does:


1. Shows Support From the Top

• Ideally, this position is held by the organization's chief executive or president - someone who leads by example and "walks the talk." Alternatively, and in a larger organization, he or she may be a "Crown Prince" - someone hand-picked by the executive leadership to oversee the task of inspiring greatness from within the team. It's important that if the CIO is not the CEO or president, that he or she has the blessing of the senior executive. Otherwise, his or her ideas, inspirations or suggestions might be rebuffed.

2. Communicates Overarching Goals and Progress

• The imperative should be to overcommunicate and under-promise. Such communication keeps the organization focused on the vision, successes and failures.

3. Builds a 'Communication Corridor'

• This practice of two-way traffic enables ideas to flow freely for equal consideration and sharing throughout a trusting enterprise. The open-door policy gives every participant a voice and motivation to say what needs to be said - even if they believe the project at hand is a losing proposition. Fear of retribution should never discourage people from speaking their minds.

4. Connects the Silos

• Better yet, he or she demolishes them. Knock down the barriers that keep silos apart by creating cross-functional teams.

5. Commissions Cross-Group Stakeholders

• These "champions across projects" should have the authority and budgets to test, learn and lead multiple groups through the process and assure ownership across groups is achieved. Bullies need not apply. These champions should encourage buy-in so innovation isn't stymied or blocked.

This isn't just for Fortune 500 corporations. Smaller organizations have more to gain from installing a Chief Innovation Officer. This helps send the message that the position - and the commitment behind it - are vital to the organization's long-term growth.

Whatever the size of the organization, inspiration is only valid if it's derived from the vision, mission or strategy of the company - and driven by an executive empowered to see it through.

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Robert F. Brands is President and founder of Brands & Company, LLC. Innovation Coach Robert Brands has launched a new site - www.RobertsRulesOfInnovation.com - to complement his upcoming book.