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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Wednesday, March 10, 2010

Your Smartphone Could be a Spy Phone

It can broadcast your location without your knowledge. There's no place to hide.


by Idris Mootee

Your Smartphone Could be a Spy PhoneI was watching Eagle Eyes last weekend, I was thinking what happened there is actually not unlikely - we're being watched every second. Forget about PC spyware, they're nothing compared with mobile phone spyware that enables call- and text-monitoring. But worst of all, mobile phone spyware allows anyone to tap into the phone remotely and activate its microphone, even when it is turned OFF.

So It doesn't matter if you have an iPhone, Blackberry or any Android phones. These spyware programs are not expensive (often free), or difficult to purchase or install. Your smartphone can also tell your location. We all need our mobile phones, so now there's no place to hide. There are several spy services out there for people who are desperate to monitor their children or employees. Companies such as Mobile Spy will help you monitor their call, mobile web browsing and text message activities. You can just log into your Mobile Spy account from any computer and see everything - including GPS locations too! Scary!

One popular spyware for mobile phones is Flexispy. It comes in four packages, with the high-end Flexispy Pro-X having features such as live-call listening, secret mobile GPS tracking, SMS message reading, phone call history, email, and the ability to secretly listen in on the phone's surroundings. The entry level product is Flexispy Bug which allows remote listening only. It turns your phone into a bug so someone else can listen to everything.

Are you safe? Probably not. A quick way to check if you phone is bugged, look for sudden drop in battery power, and then unusually billing activity with random numbers. If you for whatever reasons need to engage in a secret conversation, take the battery out of your smartphone.

As early as 1997, the National Reconnaissance Organization warned that any mobile phone can be turned into a microphone and transmitter for the purpose of listening to conversations in the vicinity of the phone. This is basically done by transmitting to the mobile phone a maintenance command on the control channel. This command places the mobile telephone in 'diagnostic mode'. When this is done, conversations in the immediate area of the telephone can be monitored over the voice channel. This diagnostic mode was originally designed for remote software update. Now with GPS, not only they can listen in, they can locate you within feet. So, when do they start making anti-spy software for cell phones?

Don't expect these privacy risks to go away. The reality is all governments have no desire to fix this problem or to make these products illegal. The more they can find out about you the better protected they feel. It is like 1984.


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Idris MooteeIdris Mootee is the CEO of idea couture, a strategic innovation and experience design firm. He is the author of four books, tens of published articles, and a frequent speaker at business conferences and executive retreats.

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Wednesday, January 06, 2010

Microsoft - Apple - Google in Tablet Battle

by Braden Kelley

Google Tablet courtesy Gizmodo2010 may be the year of the man purse, and it will be very interesting to see what people to choose to put in the new gadget bag they will keep close at hand.

In this article we've got a video sneak preview of another potential Apple Tablet application, and two videos of what Microsoft's entry into the tablet wars might look like. Microsoft might actually fire the first shot in the tablet wars at this week's Consumer Electronics Show (CES).

Apple (iSlate) and Microsoft (along with HP) are both already trying to re-imagine what my be possible in the mobile computing environment, and I'm sure Google with join the fray soon (along with HTC). The key thing to watch here though is not the technology that the companies come up with, but the changes that we are going to start seeing in people's computing behavior. That will be the fascinating bit. Computing is about to undergo a major transformation, and while I would rather see an extensible mobile phone than a proliferation of new devices, I think they'll help us get there.

First let's take a look at a video sneak preview of Microsoft's Courier:





And then here is another video showing a conceptualization of how Microsoft thinks people might use it:





And finally, Coursesmart, a digital-publishing joint venture of five major textbook publishers,looks to move beyond their current iPhone and iPod Touch offerings to woo students to adopt their planned eTextbooks for the planned Apple Tablet in place of regular textbooks. Check out the video here:





So what do you think?

Which device would you like to have close at hand in your gadget bag?

Follow the link for another sneak preview of a magazine application for the Apple Tablet.



Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Thursday, October 29, 2009

A Running and Jumping Robot

by Braden Kelley

I don't do a lot of technology features, but when I saw this video I just had to share it because the movement capabilities of this small humanoid robot from Japan are pretty amazing. It's called ROPID the walking, running, and jumping robot.

Check out the video:





Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Wednesday, September 02, 2009

Future Is Not More Gadgets

by Idris Mootee

Future gadgets will do things such as enhanced cognitive assistance and collaborative filtering. And that gadget is probably your phone.

Japanese Gadgets
Japan is always the best place for new inspirations. My rental phone also acts as a translator and all I need is to point the built-in camera to any Japanese characters. It exchanges personal information that works like business cards. It also reads 3D barcode and gets me all the information that I need as long as they provide them. It is so popular here, from real estate agents to consumer package goods - even the Louis Vuitton store has them for their special collections. But what works here usually won't work elsewhere and vice versa in most cases. But one universal truth holds for the Japanese market as well as Europe or North Americas, people are simply not buying new gadgets, but actually trying to do things with them or getting jobs done. As technology advances as if there are no limits of they can do, there are tremendous gap exist between the potential of these gadgets (whether they are converging into cell phones of diverging into separate devices) versus the limited ways we use them today. We have yet to see how these gadgets will change the way we live, work and socialize.

Gadget Applications
Marketers are jumping into the bandwagon. MasterCard just launched their first corporate iPhone app. Using the theme of its well-known "Priceless" campaign Priceless Picks pairs GPS and 3D maps to show you local deals, dining, and other points of interest in your immediate vicinity. It allows you to soar around the map in quasi-street view or bird's-eye view, identifying locations as the color-coordinated bubble pops up. Red for dining, blue for shopping, orange for "Priceless" items, and so on. It is supposed to point you to interesting sources for wine sampling via vending machine or a local jazz club, etc. It is a cool app.

Future of Gadgets
Best Buy understands the power of gadgets beyond gadgets. Shari Ballard EVP/Retail channel believes individual gadgets don't mean as much as marketers think they do. Instead, "we see tremendous opportunity around how those devices work with each other, and with content people already own," says Ballard, "People are trying to do things with their technology products, not just acquire them." Best Buy is looking at many ways it can bring those connections to the center of the store, in formats that are easy for consumers to see and touch. "There is major work to do in helping customers see what today is mostly invisible. Now, we describe these products with a lot of hand motions and 'imagine this.' We need a physical way for people to interact with invisible solutions."


The question is how we untangle the future of consumer (and social) technologies to uncover unarticulated, unmet or yet-to-exist customer needs? And in the process of untangling the future we will become more tangled up with more technologies driving new behavior that we cannot even imagine? What are the next practices to imagine these new behaviors? And how do we know if some of these behaviors will be ending up mainstream?


Gadgets in Japan
The future is not more gadgets, but more integrated and modular designs. We will see a wide variety of innovative tools and apps that will emerge to help us leverage the information glut to our benefit. These new devices, systems, and services will enable us to alleviate the symptoms of cognitive overload and compensate errors and weaknesses in everyday life human decision-making. Much like a pilot relies more and more on computers to fly planes, technologies will allow us all to become smarter.


Simple Future
They will come in all forms and functions including enhanced cognitive assistance and collaborative filtering, surface-based three dimensional data visualization and display, reputation-based recommendation systems, personal productivity improvement software, affordable context-aware devices, social software tools, and systems that leverage social intelligence.

This is a future that is happening fast. It is not something that will only happen in Japan, but around the world. Tens of billions of economic value will be created, are you in for it?



Idris MooteeIdris Mootee is the CEO of idea couture, a strategic innovation and experience design firm. He is the author of four books, tens of published articles, and a frequent speaker at business conferences and executive retreats.

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