24 Hour Contest for Vijay Govindarajan Webinar Ticket

This is only a 24 hour contest, so act fast!

You only have until midnight GMT March 17, 2010 to enter this contest.

On March 18, 2010 at 1:00PM ET, Vijay Govindarajan will be conducting an online seminar titled "Reverse Innovation: A New Strategy for Creating the Future".

HSM Global has graciously donated one (1) $99 ticket for this contest. One lucky person will be able to attend this special event for free.


To enter the contest, do one of these two things before midnight GMT on March 17, 2010:

1. On Twitter, send @innovate an @reply with "Reverse Innovation contest entry" in the tweet


2. If you aren't on Twitter, add a comment to this blog entry with an alternative way of contacting you (your LinkedIn profile URL or website contact form url for example)

There will only be one (1) winner, selected at random.

If you would like to skip the contest and attend the webinar, click here to register - use code H5MW3B and save $20.


Stay tuned!

In two weeks we will be starting an Innovation Scavenger Hunt for a chance to win a $2,000 ticket to the World Innovation Forum in New York City on June 8-9, 2010. In the meantime, as an added value for our loyal Blogging Innovation readers, we have also negotiated a $200 discount on this great event when you register with our discount code "INNOVATE".


Editors's note: The ticket for the contest is being provided by HSM Global, not Blogging Innovation, and is conveyed at their discretion not ours.


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Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

Ten Rules for Strategic Innovators

HSM Global recently hosted a webinar with Dr. Vijay Govindarajan of the Tuck School of Business at Dartmouth in the run up to the World Innovation Forum, and has been kind enough to post it online. Here it is:



One of the main points of the webinar is that managers need to consciously look at how they allocate time between:

Box 1 - Managing the Present
Box 2 - Selectively Forgetting the Past
Box 3 - Creating the Future

When Dr. Govindarajan speaks of the future, he is speaking about planning ten years out.

He asked webinar attendees how they allocate their time between the boxes, and the unscientific results were that 92% of the participants spend up to 90% of their time in Box 1.

According to Dr. Govindarajan, the rule of thumb for a world class company is to spend 50% in Box 1 and 50% in Box 2/Box 3. Even in a recession the ratio should still be no more than 70-80% in Box 1 and 20-30% in Box 2/Box 3.

His research shows that the economic expansions following recessions usually last about three times as long as the recession, and that the best time to prepare for expansion is during the recession. The competitive landscape usually fundamentally changes after recessions.

Here is one way to look at the three boxes and strategic balance:

Box 1 is about:
-- Closing the Performance Gap
-- Restructuring

Box 2 & 3 are about:
-- Closing the Opportunity Gap (projects for 2020)
-- Renewal

At the end of his presentation there was a Q&A session including one from yours truly. :-)

What do you think?

You can see Dr. Govindarajan in person at the World Innovation Forum 2009 and still save up to $610 on registration if you register by May 1, 2009 using the discount code - INNOVATE.

@innovate