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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Thursday, March 11, 2010

The Call for Open Government

by Janelle Noble

The Call for Open GovernmentOpen Government is everywhere. Governments at all levels, municipal, city, and federal agencies are taking dramatic steps to open the traditionally closed processes and reform their IT structures to go open source and embrace cloud computing. What is the end goal? Well, there are several. At the highest level one could say it is to use the latest technology and social web tools to provide better services to constituents while opening up channels for communication between government, its employees, and citizens to gather feedback and new ideas on pressing issues such as the budget, safety, and transportation.

In September of 2009, Tim O'Reilly (who coined the term Web 2.0 in 2004) wrote an opinion piece outlining his vision for Government, or Gov. 2.0 and stated it was more about transforming government into a technological platform. In it he references sites like Whitehouse.gov and data.gov, highlighting the difference between governments providing a purely static informational web site or a site that is a kind of 'collaboration platform' and offers web-based services that provide more value to the user.

Open Government has been championed not only by President Obama in his Directive, but also on a city level, with Mayor Newsom's Open Gov Initiative for the City and County of San Francisco which focuses on open data, open participation and open source. With the recently launched ImproveSF.org, the city is furthering its commitment to recognize and tap the valuable ideas from city employees on the city's most pressing issues, starting with the budget. The campaign, open to all city employees, has only been running for a few weeks and since launching in late February, has gathered 300 ideas, 380 comments, and over 2,000 votes.

There are many other forms of open government popping up in lesser known town and city governments across the US. And the trend is not just limited to the United States. Your Country, Your Call is an online competition looking for ideas that will create jobs and prosperity for Ireland. The brainchild of President McAleese's husband, Dr. Martin McAleese, two winners will receive 100,000 Euros each and benefit from a development fund of up to 500,000 Euros per project. The site is definitely garnering local and international attention and is being promoted through traditional mediums such as television ads as well as through social media channels like Facebook and Twitter. Over 35,000 visitors from dozens of countries have checked out the Your Country Your Call site since its launch a few weeks ago, with thousands voting and commenting on the over 2,000 proposals already submitted.




Ireland's Your Country Your Call TV AD


As more and more towns, cities, and federal governments opt to embrace part or all of what Open Government stands for, the platforms that power these initiatives will become more central to their overall success. Brightidea has been offering open-innovation solutions through its WebStorm, Switchboard, and Pipeline offerings for years. These truly enterprise-level platforms incorporate the best of the social web and allow governments to link individual public or private initiatives, create rollup activity reporting across multiple campaigns on a centralized admin dashboard in order to track and monitor activity at all levels. These functions could truly help expand the rollout of Gov. 2.0 as a standard technological platform (as Tim O'Reilly pointed out, one that reaches well beyond IT) which truly transforms the way people interact with government, bettering the lives of citizens all over the world.


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Janelle NobleJanelle Noble is the Digital Marketing Manager at Brightidea and frequently contributes for Brightidea's corporate blog, Innovation at Work. Follow her on twitter @janelletnoble.

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Wednesday, March 03, 2010

Contest Winner - The Economist's March Event

Contest Winner - The Economist's March Event
Through yesterday at midnight GMT we ran a contest for a chance to win a free ticket ($1,500 value) to The Economist's event - "Innovation Fresh Thinking For the Ideas Economy" at the Haas School of Business at the University of California, Berkeley on March 23-24, 2010.

There will be a lot of great, top-flight speakers at this event, including a couple of new additions:
  • Christina Romer, Chair, White House Council of Economic Advisers

  • Juan Enriquez, Managing Director, Excel Venture Management

Contestants filled in the blank in the following statement on our LinkedIn or Facebook discussion:
  • When it comes to innovation, I wish somebody would write about ______________.

Congratulations to the winner - Rick Smyers!

Please contact us ASAP with your e-mail address to claim your prize. Failure to do so before midnight GMT on March 4, 2010 will result in the ticket being awarded to the alternate - Melinda Lockhart!

The winner was chosen at random by my daughter, but here are my five favorite quotes:
  1. "When it comes to innovation, I wish somebody would write about philanthropy." - Jenn Lew Goldstone

  2. "When it comes to innovation, I wish somebody would write about how to cross the enormous bridge from creating an idea to the challenges of implementing a new idea and gaining acceptance from the people at large." - Melinda Lockhart

  3. "When it comes to innovation, I wish somebody would write about vision building. Innovative ideas are no longer hard to find. However, people who can build vision are the ones creating blue oceans and making them a reality. We don't need more ideas....we need more vision builders." - Adam Dole

  4. "When it comes to innovation, I wish somebody would write about the desperate need to clean up the current knowledge - of its fallacies and redundancies and help minimize the time wasted on unvalidated verbose" - Jeyaseelan J

  5. "When it comes to innovation, I wish somebody would write about what it's necessary for every person start living consciously and caring for every human being. What about innovating on our way of living..." - Pedro Norte

As an added value for our loyal Blogging Innovation readers, we have negotiated a $150 discount when you register using our discount code - "BLINN" - register now.

We hope to see you there!


EDITOR'S NOTE: Winner is still responsible for all travel costs and the ticket is granted at The Economist's discretion not ours. There is only ONE (1) ticket up for grabs in this contest and it will be awarded to ONE (1) winner.


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Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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