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Blogging Innovation Sponsor - Brightidea
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A leading innovation and marketing blog from Braden Kelley of Business Strategy Innovation

Friday, March 12, 2010

Help Wanted - Two Roles

Help Wanted - Two RolesBlogging Innovation has grown by leaps and bounds. In fact, we now serve over 400,000 pages per month to people reading the site's more than 1,000+ articles.

This month we've taken on our first monthly sponsor - Brightidea - and now we need a little help to take the site to the next level, while also making its innovation and marketing insights even more accessible. We are looking for two types of help:

1. Assistant Editor (contract role)
  • Need someone to help run the site
  • MUST be passionate about innovation
  • Communicate with existing contributing authors
  • Identify new potential contributing authors
  • Select and schedule articles
  • Social media management
  • Might need to get up really early 7 days a week
  • Manage the monthly 'Innovation Perspectives' feature
  • Must have strong english grammar skills and sense of humor
  • Must be an independent contractor (have or form your own business)
  • This is a part-time role with a small budget
  • Must be in Seattle/Bellevue area (or pay own way to on-board here)
  • SEO skills would be a bonus
  • To register your interest, contact us

2. Web Design and SEO (contract role)
  • Need someone to move Blogging Innovation from Blogger.com onto a new platform without data loss or disruption of permalinks for existing 1,000+ articles
  • Need a new site design to make our innovation and marketing insights even MORE accessible
  • New site design must allow for multiple levels of administration so authors can submit articles and editors can approve and schedule them for publishing
  • New site design should surface more content like a Mashable, Techcrunch, etc.
  • New site should be easy to manage from anywhere
  • Need this completed in 4-5 weeks
  • Bonus: I may also need a site for my forthcoming book
  • Register your interest (we'll email you for design mockup/approach info and price quote)



Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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Friday, February 20, 2009

Can a Virtual Career Fair Be Like the Real Thing?


I had the opportunity to be a fly on the wall at Top-Consultant.com's virtual career fair on February 20, 2009. It was hosted using technology from iCongo that attempts to virtually replicate the feeling of a traditional career fair, complete with:
  • Lobby

  • Exhibitor Hall

  • Seminars

For the seminars there was integration of YouTube and other web sites like CNBC for "presentations" in the "auditorium".

The chat functionality (userplane av webmessenger) was capable of Audio/Video, but I didn't come across anyone using it. Nobody tried to engage me by A/V and the interface made me think that others didn't have the capability.

People manning the booths seemed to feel the event was successful for capturing profiles from a large number of candidates, but some hesitated to call the virtual event a success until they saw whether it resulted in real hires.

From an attendee perspective, each attendee was able to create a profile for their details and their resume, and to visit the company booths and start online chats with representatives there.

My personal experience of the event was that it felt very vacant, empty, and impersonal. There was no greeter or question desk, there were no avatars manning the booths, and only one person bothered to make a photo appear in their chat window. There was no indication of the number of chats that any of the "available" people in the booth were currently having. But more than anything, I was surprised that a vast majority of my chat requests went unanswered, even from large companies like IBM and PWC that had several employees listed as available. But I did manage to chat with representatives of Project One Consulting, MindBench and PA Consulting and found them all to be friendly, helpful, and responsive.

I wasn't there looking for a job, but I hate to say that if I was that I probably would have found the experience disappointing. For the future, iCongo should look at addressing some of these shortcomings and look at working with Top-Consultant.com at creating a more active customer on-boarding experience.

I didn't notice the demo in the confirmation e-mail, but did manage to figure out everything covered (though I didn't get anyone welcoming me). Being welcomed like this would have made it feel a little more personal. The demo and e-mails also failed to mention that I had a profile to fill out, and what the benefits of doing so might be. The benefits of filling out your profile should be at the very beginning of the demo, and of the registration process.

Overall, this virtual career fair was a good first step, and I imagine the next time Top-Consultant.com and iCongo hold a virtual career fair it will be much improved.

Do virtual career fairs have a future?

What do you think?

@innovate

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