| August 2008 |
Seminar - Mastering Value Innovation - Dubai - 23 to 27 November 2008
Braden Kelley will be presenting a five-day seminar on Mastering Value Innovation for KAVAQ Business Intelligence in Dubai from 23 to 27 November 2008. Building upon the work collected in Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, Braden will help seminar participants better understand how to put the theory into practice and radically transform the profitability of their businesses. In addition to value innovation content, Braden will be presenting proprietary content on creating continuous innovation.
Click to Download a Brochure
Click to Register
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| March 2008 |
Business Strategy Innovation Targeting the Future
Business Strategy Innovation wins contract to work with a leading marketing agency and a large software company to deepen customer relationships and engagement through an evolved relationship marketing strategy that focuses on targeting and relevancy to deliver more value to customers.
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| June 2007 |
Braden Kelley at Seattle BizJam Conference on June 9, 2007
Braden Kelley, Founder of Business Strategy Innovation, spoke at the Seattle BizJam Conference on June 9, 2007.
Details of the talk on "Are You Good Enough to Succeed Against the Big Guys?" can be found on the Seattle BizJam site. Reactions included:
"Packaged really well. Pyramid made clear sense and I feel I can easily apply these ideas to the success of my own business." - Holly Belknap
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| May 2007 |
Business Strategy Innovation assists Microsoft Digital Advertising Solutions
Business Strategy Innovation wins contract to work with Wunderman and Microsoft Digital Advertising Solutions to deepen customer relationships and engagement with standard segment search advertisers (yielding improved retention and customer spend).
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| February 2007 |
Misys – Identifying Opportunities in Misys Healthcare Global Software R&D Process
Business Strategy Innovation was brought in by Synergetics Installations Worldwide to analyze Misys Healthcare’s global software R&D process and identify areas of opportunity for process and productivity improvements in their operations in India and the United States. Opportunities were identified that should yield annual cost reductions in excess of 10%, accelerate release cycles, and improve quality. |
| November 2006 |
Business Strategy Innovation wins another Microsoft Contract
Business Strategy Innovation wins contract to build Balanced Scorecard for Microsoft's WWLP executives to use for business performance management of metrics and projects. |
| October 2006 |
Business Strategy Innovation works again with Wunderman and Microsoft
Business Strategy Innovation chosen to work with Wunderman and Microsoft to help build new engagement Strategy. |
| May 2006 |
Business Strategy Innovation chosen to work with Young & Rubicam Brands and Wunderman
Young & Rubicam Brands has engaged a Business Strategy Innovation consultant to lead a change management
program. The program's goal will be to strengthen Young & Rubicam Brands' relationship with Microsoft and
to increase their execution excellence in the delivery of relationship marketing campaigns and materials on
behalf of Microsoft. |
| November 2005 |
Business Strategy Innovation wins 2nd Microsoft Contract
Microsoft Business Solutions has contracted a Business Strategy Innovation consultant to develop an end-to-end
picture of all of the policies in place in Microsoft Business Solutions and present recommendations for
integration of a variety of divergent policies that come from a series of acquisitions. |
| September 2005 |
Microsoft Operations selects Business Strategy Innovation
Microsoft Operations has selected Business Strategy Innovation to deliver thought leadership on organizational
effectiveness. Deliverables included policies and processes for the management of executive action items,
help with the rhythm of the business calendar, input into the communication plan, and guidance on meeting
effectiveness. |
| April 2005 |
Fotoswap.com consults Business Strategy Innovation for New Marketing Strategy
Fotoswap was in need of guidance on Search Engine Optimization (SEO) strategies and leadership on the
creation of an overall online marketing strategy. Business Strategy Innovation delivered this to the leading
peer-to-peer online photo sharing company. |
| July 2004 |
Business Strategy Innovation helps Holiday-Rentals.com to the next level
Europe's number one vacation rental by owner site wanted to understand whether their substantial
online marketing spend was profitable or not. They needed an understanding of how visitors were using their site
in order to attract even more visitors to the site, and looked to us for help in identifying new ways
to maximize the value of the online traffic they already have. |
| April 2004 |
Business Strategy Innovation Advises e-pay on Future Direction
e-pay met with Business Strategy Innovation executives to better understand some of the possibilities for growing
their business. e-pay is a leading provider of mobile phone top-up solutions in the United Kingdom.
Business Strategy Innovation shared with e-pay findings from their primary and secondary research that showed
where key revenue growth opportunities were to be found. |
| November 2003 |
Apple and British Airways Partner with Business Strategy Innovation on
Inflight Experience Possibility
We worked with British Airways and Apple Computer to evaulate the feasability of a Business Strategy Innovation concept
that arose out of the Industry Re-Think previously presented to British Airways and other major players in the airline
industry. The concept was to create an experiental sales and rental opportunity in-flight for the Apple iPod and
Business Strategy Innovation facilitated a relationship between the two companies to explore further retailing
possibilities. |
